Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and coffeemakers with its innovative Keurig® brewing technology, today opened the doors of its first Keurig℠ Store. Located in Burlington, Massachusetts, the 1,900 square foot retail space will serve as a Keurig® destination and provide consumers the opportunity to experience the popular brand in an interactive and multi-sensory environment.
Evoking the comforts of home, the Keurig℠ Store is designed to provide an intimate environment where shoppers can interact, play and taste. Design details of the store include dark, wood-grain tiling, hand-blown specialty light fixtures that create warmth and intimacy, interactive touch screens with a unique beverage selection tool, and central demonstration and tasting areas reminiscent of a family kitchen.Grand Opening Celebrations To commemorate the grand opening, the Keurig℠ Store is offering several exciting store promotions and activities throughout the Veteran’s Day weekend: Brew the Love at Home
- To extend the excitement of this new venture, the first 100 Keurig® fans to walk through the doors of the Keurig℠ Store this morning were surprised with a complimentary Keurig® Vue® V700 single-cup brewer, the brand’s most innovative brewing system available today.
- As the Keurig℠ Store grand opening coincides with National Cappuccino Day, GMCR also announces it will share the love of authentic cappuccinos, lattes and espresso, by gifting a Keurig® Rivo® Cappuccino and Latte system to the first 50 shoppers celebrating a birthday or wedding anniversary on November 8. A valid ID or marriage certificate is required to be eligible, and consumers may come to the Keurig℠ Store to receive their gift while supplies last.
- As Veteran’s Weekend also kicks off the start of the holiday shopping season, GMCR is demonstrating its innovative technology at the Burlington Mall Center Court alongside the largest Santa photo program in the country. Shoppers can join in the Santa festivities and keep warm with a cup of their favorite Keurig Brewed® beverage, including coffee and hot cocoa.
These and other forward-looking statements are based on management's current views and assumptions and involve risks and uncertainties that could significantly affect expected results. Results may be materially affected by external factors such as damage to our reputation or brand name, business interruptions due to natural disasters or similar unexpected events, actions of competitors, customer relationships and financial condition, the ability to achieve expected cost savings and margin improvements, the acquisition and integration of new businesses, fluctuations in the cost and availability of raw and packaging materials, successful execution of internal changes to the organizational and leadership structures, changes in regulatory requirements, and global economic conditions generally which would include the availability of financing, interest, inflation rates and investment return on retirement plan assets, as well as foreign currency fluctuations, risks associated with our information technology systems, the threat of data breaches or cyber-attacks, and other risks described in our filings with the SEC.Actual results could differ materially from those projected in the forward-looking statements. We undertake no obligation to update or revise publicly, any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by law. GMCR-C