NEW YORK, Nov. 8, 2013 /PRNewswire/ -- YOU On Demand Holdings, Inc. (NASDAQ: YOD) ("YOU On Demand" or "the Company"), a leading mobile entertainment and Video On Demand platform in China, today announced a distribution agreement with Huawei, a leading global information and communications technology (ICT) solutions provider and the third largest global smartphone manufacturer, to offer feature films through YOU On Demand's newly launched mobile application (App), YOU Cinema. Beginning Monday, November 11th, the YOU Cinema App will come preloaded on Huawei Mate smartphones and will feature recently released and library movie titles from YOU On Demand content partners, including Paramount Pictures. Engineered to offer a first-class mobile viewing experience, the Mate will be marketed to Chinese consumers as the "Movie Phone." Owners of the device will be the first in China to experience YOU Cinema's extensive and groundbreaking movie service, which will offer such blockbuster titles as G.I. Joe: Retaliation andStar Trek Into Darkness. The Mate will be available for purchase on Huawei's VMall B2C e-commerce platform and website, www.vmall.com. "In order to adapt to the revolutionary changes that are taking place in the information industry, we all have to make strategic moves in addressing today's consumer needs. This in-depth cooperation with YOU On Demand to launch the first Movie Phone on VMall is part of our continuous innovation driven by what mobile consumers demand. This is a milestone in developing our cloud service. This bridge between movie content and device provides greater flexibility and convenience for watching movies. It is also extremely important for us in bringing users quality mobile service anytime and anywhere in the mobile internet era. At the same time, this is the first step of our strategic initiative of open cooperation with content partners and also symbolizes a new stage of our open platform strategy," said Guoqiang Rong, CEO of Device Cloud Business, Huawei Consumer Business Group. "We are extremely proud to be chosen by Huawei for this strategic partnership. This partnership marks the next step in YOU On Demand's commitment and goal to provide rich and diverse content to customers anytime and anywhere on a wide variety of platforms," said Weicheng Liu, CEO of YOU On Demand. "It has always been our mission and focus to deliver the best user experience via digital cable television, IPTV and OTT Video On Demand. This cooperation with Huawei expands our services into mobile phones, which will become the centerpiece of consumer content consumption on multiple screens across multiple platforms." Huawei will host an official launch event on November 8, 2013 in Beijing to promote the YOU Cinema movie App on the Huawei Mate, with representatives from Huawei and YOU On Demand scheduled to attend the event. Since overtaking the U.S. last year in shipment volume, China's smartphone market is now the world's largest. Shipments are projected to grow 25% next year to 450 million units from a forecast of 360 million for this year, according to market research firm IDC. About Huawei (www.huawei.com/en) Huawei is a leading global ICT solutions provider. Through our dedication to customer-centric innovation and strong partnerships, we have established end-to-end capabilities and strengths across the carrier networks, enterprise, consumer, and cloud computing fields. We are committed to creating maximum value for telecom carriers, enterprises and consumers by providing competitive ICT solutions and services. Our products and solutions have been deployed in over 140 countries, serving more than one third of the world's population.Huawei's vision is to enrich life through communication. By leveraging our experience and expertise in the ICT sector, we help bridge the digital divide by providing opportunities to enjoy broadband services, regardless of geographic location. Contributing to the sustainable development of society, the economy, and the environment, Huawei creates green solutions that enable customers to reduce power consumption, carbon emissions, and resource costs.