Today Disney and Forever 21 launched a new collection of limited-edition women’s apparel and accessories, under the Mickey & Co. collection by Forever 21 label. Inspired by vintage Mickey Mouse designs with an ‘80’s vibe, the collection is available now at Forever 21 stores--just in time for the holiday season.
Two social media contests will be held in conjunction with the launch of the collection. Beginning November 7, fans can participate in the ultimate Hidden Mickey Challenge to locate Hidden Mickey Mouse designs across Forever 21’s social platforms. Following the launch, the #ThrowBackMickey Instagram Challenge will ask fans to upload a nostalgic photo of their favorite Mickey & Co. brand memory with at least one of the characters featured in the collection. Forever 21’s Facebook fans will be able to vote for the three grand prize winners who will receive awesome Mickey-themed swag!The Mickey & Co. collection by Forever 21 will be available in select stores globally and online at Forever21.com. About Disney Consumer ProductsDisney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that delivers innovative and engaging product experiences across thousands of categories from toys and apparel to books and fine art. As the world's largest licensor, DCP inspires the imaginations of people around the world by bringing the magic of Disney into consumers' homes with products they can enjoy year-round. DCP is comprised of three business units: Licensing, Publishing and Disney Store. The Licensing business is aligned around five strategic brand priorities: Disney Media, Classics & Entertainment, Disney & Pixar Animation Studios, Disney Princess & Disney Fairies, Lucasfilm and Marvel. Disney Publishing Worldwide (DPW) is the world's largest publisher of children's books, magazines, and digital products and also includes an English language learning business, consisting of over 40 Disney English learning centers across China and a supplemental learning book program. DPW's growing library of digital products includes best-selling eBook titles and original apps that leverage Disney content in innovative ways. The Disney Store retail chain operates across North America, Europe and Japan with more than 350 stores worldwide and is known for providing consumers with high-quality, unique products. Disney's official shopping portals online are www.DisneyStore.com and www.DisneyStore.co.uk. For more information, please visit Disney Consumer Products www.DisneyConsumerProducts.com or follow us at www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving, www.Twitter.com/DisneyLiving, www.Pinterest.com/DisneyLiving and www.Instagram.com/DisneyLiving. Disney Consumer Products Facebook.com/DisneyLivingTwitter.com/DisneyLivingYouTube.com/DisneyLivingPinterest.com/DisneyLivingInstagram.com/DisneyLiving ABOUT FOREVER 21Forever 21, Inc., headquartered in Los Angeles, California, is a specialty retailer of women’s and men’s clothing and accessories. Known for offering the hottest and most current fashion trends, at a great value to consumers, Forever 21 is a model for fast fashion. This model operates by keeping the store exciting with new merchandise brought in daily. The retailer operates over 550 stores in the United States, with international operations in Canada, China, Colombia, Costa Rica, Europe, Hong Kong, India, Israel, Japan, Korea, Mexico, Philippines and United Kingdom. For more information please visit: www.forever21.com FOREVER21.COM Facebook.com/Forever21Twitter.com/Forever21Blog.forever21.com