I'LL SAY THIS. BECAUSE OUR AD UNIT IS CONTENT FIRST, THE ADVERTISER TWEETS IT OUT ORGANICALLY TO THEIR OWN FOLLOWERS. IT GOES OUT FOR FREE TO THEIR FOLLOWERS AND THEN THEY CAN MAKE IT AN AD. THEY'RE PARTICULARLY RESILIENT TO BEING, FRANKLY, SPAMMY ADS. BECAUSE THEY DON'T WANT TO SEND SOMETHING ANNOYING OR INTERRUPTIVE TO THEIR OWN USERS. SO THE FACT THAT IT IS CONTENT FIRST AND THEN MADE INTO AN AD, MAKES, I THINK, OUR PLATFORM PARTICULARLY RESILIENT AND SUITABLE TO THE MOBILE ADVERTISING PLATFORMAre you going to take it at face value? I'm not. First of all, "I'll say this" is another way of saying, "Jim, I don't have a good and/or direct answer for your question, so ... I'll say this." Second, Dorsey says Twitter wasn't thinking IPO and, poof, a few months later the company had to go public before the end of the year to preserve "secret filing" status. Things must move faster in Silicon Valley than this laid back Southern Californian (that's me) thought. Third, "I'll say this" went from wanting a "low profile" IPO to accompanying an entourage onto the NYSE floor Thursday morning. If it was so important to fly under the radar, why didn't he stay in San Francisco? I'm not sure if that would have been unprecedented, but it was certainly possible. These Silicon Valley dudes are rule breakers anyway, aren't they?
(Caps preserved from original CNBC interview transcript).
I want to see Twitter become whatever Twitter can become unabated by the pesky requirements of Wall Street investors. Because, there's no question -- Twitter, simply by making the choice to go public, will wind up something other than it would have been had it stayed private ...
(Facebook and Pandora (P)), for better or worse, abandoned their social missions for the sake of revenue and the quest for profit. It depends on who you talk to, but more than a few people -- as they continue to use Facebook and Pandora obsessively -- will tell you that increased advertising and such has hurt the user experience. And I would argue it has taken away from Facebook's mission to connect the world and Pandora's pledge to be a champion for indie artists.
Priorities get out of whack. That's just how it goes. There's really no avoiding it.Simply put, degrade the user experience to appease Wall Street today, chip away at the allure that put you in the position to go public in the first place. No matter how Costolo spins it, he has already made compromises. He will continue to make them. Nature of the beast or not, this dynamic matters long-term. And since most investors were unable to buy $TWTR at $26, long-term performance is all that matters. Follow @RoccoPendola -- Written by Rocco Pendola in Santa Monica, Calif.