NEW YORK ( TheStreet) -- Veterans Day is Monday, Nov. 11. Restaurants, retailers, even the hospitality industry are rolling out the red carpet to our nation's military vets and to some regular civilians too. Whether you're looking for a meal, a free massage, discounts on apparel and services, depending on your fancy, here's a breakdown of who is offering what. Retailers: J.C. Penney: In honor of Veteran's Day, the department store chain is offering current and former military personnel and family members of active duty, reserves, guard and retirees a 20% in-store discount from Nov. 6 to Nov. 11. Customers can print a copy of the coupon online to receive their in-store military discount. J.C. Penney is also encouraging customers to join in the conversation on social media using the hashtag #ThanksVets. The Buckle : Active duty service members, veterans, reservists and their spouses and dependents can receive a 10% discount at Buckle.com . To qualify for this discount, complete the one-time verification process by selecting the "Military Discount" link on the shopping bag page. Some exclusions may apply, the company said. Yankee Candle: All customers can take advantage of the candle company's promotion of Buy 2, Get 2 on all large jars and tumblers on Veterans Day. Yankee Candle has more than 200 fragrances and just launched its holiday fragrance lines for personal use and gifting needs. Restaurants: Applebee's: Veterans and active duty military can choose from a free "Thank You Meal" menu on Monday that includes seven of Applebee's signature and favorite items, including a 7 oz. House Sirloin, Three-Cheese Chicken & Sundried Tomato Penne, Fiesta Lime Chicken, and other entrees. Guests will need to provide proof of service, which includes: U.S. Uniform Services Identification Card, U.S. Uniform Services Retired Identification Card, Current Leave and Earnings Statement, Veterans Organization Card, photograph in uniform or wearing uniform, DD214, Citation or Commendation. Offer is valid for dine-in only. Traditional sides are included with free entrees; two for $20 appetizers, upgraded side items or extras, beverages, desserts and gratuity are not included. Boston Market: Veterans can get a free whole chicken with the purchase of any Family Meal on Nov. 11. The offer is for restaurant only; it is not available for online dining. Meatloaf or turkey can be substituted. Veterans will need to show their military or veteran identification to redeem the offer.