- Join the EngineerZone community: http://ez.analog.com/welcome
- More information on ADI’s EngineerZone: http://ez.analog.com/groups/my-forrester-groundswell-awards
Analog Devices, Inc.’s (NASDAQ: ADI) EngineerZone® online technical support community was presented with the 2013 Forrester Groundswell Award in the category of Business-to-Business: Social Relationship -- a new business-to-business category for companies who use social media and online channels to increase customer loyalty and value. Forrester Research, Inc., a global research and advisory firm, honored ADI with a Forrester Groundswell Award for ADI’s outstanding use of social media to engage customers in technical design support. Forrester Groundswell Awards recognize excellence in the effective use of social technologies to drive business success. ADI won the award over other entry candidates that included a leading Internet search engine and a major worldwide networking company. Watch a video about ADI’s EngineerZone: http://youtu.be/qDVu49YW2wM "This year we found the smartest companies are moving past 'social exceptionalism' and genuinely integrating social programs into broader marketing strategies,” said Forrester Vice President and Principal Analyst Nate Elliot. “Our 2013 winners used social reach marketing to create discovery and awareness; they used social depth marketing to support exploration and consideration; and they used social relationship marketing to foster post-purchase engagement -- proving that social programs can support customers all the way through their life cycle."