Motorola's Market Share Drops Despite Moto X

NEW YORK ( TheStreet) -- Google ( GOOG) created quite a stir when it announced Motorola Mobility's "build your own" Moto X smartphone a few months ago. But according to one survey the buzz over the company's flagship Android phone hasn't yet translated into increased sales.

Actually, a new report from comScore showed a decline in Motorola smartphone sales when comparing third-quarter results to second-quarter numbers.

The survey said Motorola's share of total U.S. smartphone subscribers (ages 13 and up) has dropped from 7.2% to 6.8%. During that quarter, Motorola released a number of new phones including the Moto X and three new Droid models (Ultra, Maxx and Mini) for Verizon ( VZ).

Moto's loss turned out to be Samsung and Apple's ( AAPL) gain. Apple's portion grew 0.7 percentage points from 39.9% to 40.6% of total market share. In the same period, Samsung's share jumped 1.2 percentage points to 24.9%). Despite HTC's One phone, the company's market share dropped from 8.5% to 7.1%. In fifth place, LG's percentage stayed steady at 6.6%.

The Moto X phone is assembled in a new Fort Worth, Texas, facility. Buyers can go online and design the phone to please their personal tastes. A number of reviewers found the Moto X to be a terrific device. We agree wholeheartedly.

In the past week the retail contract price for the Moto X has been lowered from $200 to $100 by a number of carriers. It's believed the next Motorola model -- a lower-priced Moto G -- will be unveiled by the company at a big event in Sao Paulo, Brazil, next week.

Overall, comScore said nearly 148 million people in the United States owned smartphones in the third quarter. That translates to a 62% mobile market penetration, a gain of 4.5% since the previous quarter ending in June.

comScore also released its list of top smartphone platforms for smartphone subscribers (age 13+) and found Android still leads the industry with a 51.8% share. That's down from last quarter's 52.0%. Apple's iOS platform saw gains of 0.7 percenrtage points to 40.6% of the industry total.

Blackberry's ( BBRY) market share dropped from 4.4% to 3.8% while Microsoft's ( MSFT) Windows Phone platform saw a slight gain from 3.1% to 3.3% in the quarter. Rounding out the top five,  Symbian OS's share remained steady at 3.3%.

Written by Gary Krakow in New York.

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