This Week's Discover Fan Loyalty Poll Finds More Than Half Of College Football Fans, 56 Percent, Would Relive One Day Of College. (Graphic: Business Wire)

The vast majority of college football fans seem to agree with the expression, “college is the best time of your life,” as 56 percent would go back and relive one day of college according to the Discover Fan Loyalty Poll.

The remainder has put their college days behind them, at 40 percent, and 3 percent weren’t willing to choose either way. Pac-12 fans want to relive a day of college most, at 61 percent, followed by Big 12 fans at 60 percent and Big Ten fans at 58 percent.

Women miss college a little more than men, with 60 percent of women wanting to go back compared to 54 percent of men. The extra-fresh college memories may be a factor in the 76 percent of 18-29 year olds who would go back for a day, followed by 60 percent of 30-39 year olds.

When it comes to school spirit, most college football fans don’t resort to body art, face painting or possible thievery to show school spirit. The vast majority, 79 percent, have never done any of these things. However, 17 percent of fans have gone to the extreme by:
  • Getting a tattoo related to your team, 3 percent
  • Painting body parts, 3 percent
  • Coloring your hair, 3 percent
  • Stolen the rival team’s mascot, 1 percent
  • You have done more than one of these, 4 percent
  • You’ve done much crazier, c’mon!, 3 percent

Alabama Rolling Over Competition for Best Team in the Nation

Holding steady every week of the Discover Fan Loyalty Poll, fans chose the Crimson Tide as the best team in the country right now, at 44 percent, followed by:
  • Oregon, 15 percent
  • Florida State, 12 percent
  • Ohio State, 7 percent

The Discover Fan Loyalty Poll is conducted twice a month by Rasmussen Reports, a nationally recognized leader in polling, who gathers sentiment by phone from 1500 college football fans who follow games at least once per week on television, radio, in person or online. The Poll leads up to the 2014 Discover Orange Bowl. Discover’s commitment to college football includes relationships with ESPN and Notre Dame Football on NBC.

About Discover

Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Since its inception in 1986, the company has become one of the largest card issuers in the United States. The company issues the Discover card, America's cash rewards pioneer, and offers home loans, private student loans, personal loans, home equity loans, checking and savings accounts, certificates of deposit and money market accounts through its direct banking business. It operates the Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation's leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in more than 185 countries and territories. For more information, visit www.discover.com/company.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20131107005366/en/

Copyright Business Wire 2010

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