WOONSOCKET, R.I., Nov. 7, 2013 /PRNewswire/ -- CVS Caremark (NYSE: CVS) announced today that its Pharmacy Advisor® Counseling program has been awarded Health Call Center (HCC) accreditation from URAC, a Washington, DC-based health care accrediting organization that establishes quality standards for the health care industry. This represents the first time that CVS Caremark has received the Health Call Center accreditation and the second accreditation that the Pharmacy Advisor Counseling program has received this year. (Logo: http://photos.prnewswire.com/prnh/20090226/NE75914LOGO ) "CVS Caremark is honored that our Pharmacy Advisor Counseling call center received accreditation from URAC," said Troyen Brennan, MD, MPH, Executive Vice President and Chief Medical Officer of CVS Caremark. "We are pleased to be recognized for providing outstanding services in the industry and believe this distinction underscores the quality of the services we provide to our customers and their members." CVS Caremark's Pharmacy Advisor Counseling Program call center offers personalized care to members with chronic conditions through a combination of targeted live outbound calls and inbound call access. Members have the opportunity to have a discussion with a clinical pharmacist about topics that include the rationale behind prescribing the medication and potential issues that may affect adherence, such as side effects. The program was developed to help improve medication adherence for members with certain chronic conditions. "By applying for and receiving URAC Health Call Center accreditation, CVS Caremark has demonstrated a commitment to quality health care," said URAC President and Chief Executive Officer Kylanne Green. "Quality health care is crucial to our nation's welfare and it is important to have organizations that are willing to measure themselves against national standards and undergo rigorous evaluation by an independent accrediting body." URAC's Health Call Center Accreditation ensures that registered nurses, physicians, or other validly licensed individuals perform the clinical aspects of triage and other health information services in a manner that is timely, confidential, and includes medically appropriate care and treatment advice.