Vision Express Brings Customer Insight Into Sharp Focus With Informatica

LONDON, England and REDWOOD CITY, Calif, Nov. 7, 2013 (GLOBE NEWSWIRE) -- Informatica Corporation (Nasdaq:INFA), the world's number oneindependent provider of data integration software, todayannounced that Vision Express has standardized on Informatica towin more optical customers and grow market share. This leadingU.K.-based optical retail group is using the best-of-breed solutionfor data integration and business intelligence to unlock the hiddenvalue of the company's fast-growing data. This valuable data isbeing used to cross-sell and up-sell glasses, contact lenses andother optical accessories, while simultaneously maintaining moreintimate and rewarding customer relationships.

Part of Europe's largest optical retail group, GrandVision,Vision Express has grown fast since its creation in 1988 and nowhas more than 325 stores delivering leading optical care. Theretail group chose Informatica, based on a number of factors.Informatica offered a platform-independent, scalable solution thatis widely acknowledged among customers, analysts and othercommunities as a best-in-class platform for data integration andbusiness intelligence. Informatica also offers the company an open,standardized development environment. Specific features of thetechnology, including the data quality matching, metadatamanagement and impact analysis capabilities also influenced thedecision. Informatica was named a leader in the Gartner Magic Quadrant forData Integration Tools, published July 17, 2013, by Eric Thooet al.

Timely, deep-rooted integration of specific information capturedduring the customer marketing, decision and purchase process willenable Vision Express to put the potential of its data to work:providing consistent, high performance access to accurateinformation for all users across the business.

By uncovering critical customer insights, via a completecustomer view, and steering the company away from passive marketingto agile, active marketing, Vision Express anticipates being ableto launch new marketing campaigns 50 per cent faster than before.The solution will also significantly reduce the company's IT costs,by lowering the resources devoted to application development andmaintenance.

Enterprise-grade Informatica data integration technology allpowered by InformaticaVibe, the industry's first and only embeddable virtual datamachine (VDM)--in this instance Informatica PowerCenter and InformaticaData Quality--will be used to create an accurate, timely viewof up to 13 million Vision Express customers. This includes opticalproduct analysis (including glasses, contact lenses andsunglasses), store demographics, website activity and, in thefuture, social media. This trusted customer knowledge will be usedthroughout the organization for powerful and personalizedmultichannel sales and marketing campaigns.

For example, more customers will receive accurate, timelyreminders that their sight test is due with Vision Express. Thecompany will target customers more regularly and accurately, basedon knowing which optical brands sell well to which demographicaudiences in which geographies. Vision Express will also be able tomaintain more efficient optical merchandise--ensuring that wherepossible the appropriate brand of glasses or contact lenses are instock in the store.

Supporting Quotes

"By introducing a complete view of customers, Informatica will accelerate the next stageof Vision Express' business growth," says David Hart, IT andLogistics Director, Vision Express. "The Informatica Platform andVibe will allow Vision Express to realize its full informationpotential, by aggregating data from multiple sources andcreating trustworthy, actionable and authoritative data needed forbusiness critical processes. By understanding more about customers'behavior, optical needs and preferences, Vision Express will beuniquely positioned to create compelling marketing campaigns aimedat growing revenue and market share. The solution will also ensurerepeat optical customers return to our stores time and again.Informatica took the time to understand our business challenges andoffered us a way of freeing ourselves from the restrictive, legacytechnology that had been dictating our business processes."

"Data integration is mission critical for retailers, all of whomface a challenging environment marked by thin margins and intensecompetition," said Todd Goldman, vice president and general managerof enterprise data integration at Informatica. "It is great to seehow Vision Express and other retailers are using Informatica's dataintegration solution to improve business agility and meet thesechallenges head on -- delivering trusted, shared customer knowledgethat can be used to improve the multichannel retail experience,grow sales and boost loyalty."

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About the Magic Quadrant

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About Informatica

Informatica Corporation (Nasdaq:INFA) is the world's number oneindependent provider of dataintegration software. Organizations around the world rely onInformatica to realize their informationpotential and drive top business imperatives. Informatica Vibe, theindustry's first and only embeddable virtual data machine (VDM),powers the unique "Map Once. Deploy Anywhere." capabilities of theInformatica Platform. Worldwide, over 5,000 enterprises depend onInformatica to fully leverage their information assets from devicesto mobile to social to big data residing on-premise, in the Cloud and across social networks. For moreinformation, call +1 650-385-5000 (1-800-653-3871 in the U.S.), orvisit with Informatica at,


Note: Informatica, Informatica Vibe and InformaticaPowerCenter and Informatica Data Quality are trademarks orregistered trademarks of Informatica Corporation in the UnitedStates and in jurisdictions throughout the world. All other companyand product names may be trade names or trademarks of theirrespective owners.

Note: Magic Quadrantfor Data Integration Tools 2013
CONTACT: Steve Bauer                                                              Informatica Corporation                                          +1 650 385 4159         +1 650 670 7135                   Kristen Miller         Informatica Corporation         +31(30) 6086725         +31 6 537 52239

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