- 95 percent of Americans buy winter holiday gifts each year.
- 56 percent worry about finding the perfect gift for everyone on their list.
- 42 percent of holiday gift-givers care more about finding the perfect gifts than saving money or time.
- 40 percent of gift givers will buy technology or tech accessories this gift-giving season.
- 62 percent of gift givers can point to at least one person on their list who they buy the exact same gift for every time.
- 53 percent of gift givers have had difficulty buying gifts because they ran out of ideas.
The Staples Holiday Council will be joining @Staples #PerfectGifts on Nov. 7, at 7:00pm EST for a kick-off holiday Twitter party. Join the party to learn more about new products at Staples, great ways to save, perfect gift ideas from our authorities, and for a chance to win prizes. Stay tuned to @Staples on Twitter, all season long for news and content from our council.With Staples new Price Match Guarantee Staples will match the price on items sold and shipped by Amazon.com, and any other retailer who sells products in both retail stores and online under the same brand. Staples Rewards members can earn 5% back in Staples Rewards on everything including technology items and enjoy free shipping. About Staples Staples is the world’s largest office products company and second largest internet retailer. For 27 years, Staples has served the needs of business customers and its vision is to provide every product businesses need to succeed. Through its world-class retail, online and delivery capabilities, Staples offers office supplies, technology products and services, facilities and breakroom supplies, furniture, copy and print services and a wide range of other product categories. With thousands of associates worldwide dedicated to making it easy for businesses of all sizes, Staples operates throughout North and South America, Europe, Asia, Australia and New Zealand. The company is headquartered outside Boston. More information about Staples (Nasdaq: SPLS) is available at www.staples.com. About the Survey The Staples Winter Holiday Survey was conducted by Kelton between October 16 th and October 21 st, 2013 among 1,071 nationally representative Americans ages 18 and over, using an email invitation and an online survey. Quotas are set to ensure reliable and accurate representation of the entire U.S. population ages 18 and over. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. In this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample. The margin of error for any subgroups will be slightly higher. Kelton is a leading global insights firm serving as a partner to more than 100 of the Fortune 500 and thousands of smaller companies and organizations. Utilizing a wide range of customized, innovative research techniques and staff expertise in marketing, branding, PR, media, and business strategy; Kelton helps drive our clients' businesses forward. For more information about Kelton please call 1.888.8.KELTON or visit www.keltonglobal.com.