Brady Corporation’s Seton And Emedco Businesses Awarded Google Trusted Store Badge

Brady Corporation (NYSE:BRC), a leading manufacturer and marketer of safety products, signs and identification products for the workplace, announced today that its eCommerce sites, and, have been awarded the Google Trusted Store Badge. As part of Google’s Trusted Store Program, the badge is a designation that helps shoppers identify on-line merchants that offer a great shopping experience, including consistent on-time shipping and excellent customer service.

Visitors to the sites will now see the Google Trusted Store badge at the bottom right corner of their screens. The badge reveals site metrics on shipping and customer service performance for customers to view before making a purchase. As an added benefit, when a shopper makes a purchase at a Google Trusted Store, they have the option to select free purchase protection from Google. Then in the unlikely event of an issue with their purchase, they can request Google’s help, and Google will work with Seton and Emedco and the customer to address the issue. As part of this, Google offers up to $1,000 lifetime purchase protection for eligible purchases.

“Strong customer service has been a hallmark of both our Seton and Emedco businesses for decades, and our teams have worked hard to leverage that tradition to give our on-line customers the type of positive buying experiences they want and deserve,” said Scott Hoffman, president of Brady’s Workplace Safety business. “Inclusion in the Google Trusted Stores program is evidence that our investment in digital services is moving us in the right direction to best serve our customers.”

Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect premises, products and people. Brady’s products include high-performance labels, signs, safety devices, printing systems and software, and precision die-cut materials. Founded in 1914, the company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical and a variety of other industries. Brady’s fiscal 2013 sales were approximately $1.15 billion. Seton and Emedco are Brady businesses that serve millions of customers around the world and offer a wide range of workplace safety and identification products on-line and through direct marketing catalogs. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at, and

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