- Mobile: Mobile optimized retailers will transact more than 20 percent of their sales via smartphones and tablets, a 47 percent increase YoY. The average retailer can expect only 14 percent of mobile-driven online revenue, a 40 percent increase YoY. Mobile devices will be leveraged even while consumers are in a retailer’s physical store, with nearly four in ten consumers reporting that they have shopped online while in a store.
- Social Media: While Adobe is predicting that only two percent of purchases will come directly from social media sites including Facebook, YouTube, Pinterest and Twitter, social continues to play a more significant role earlier in the purchasing journey. Thirty-six percent of consumers stated that they will turn to social media when making their purchase decision.
- Spending: The majority of consumers expect to spend the same amount in 2013 as they did last year, but online shopping continues to take a bigger share. Consumers report being most likely to shop online for apparel and accessories, followed closely by books, music, videos, and toys and hobby items.
- Showrooming: In store price checking, commonly referred to as showrooming, will become the norm. Thirty five percent of 18-34 year olds already leverage mobile devices to compare prices while in stores, well above the 22 percent average.
- CMO.com Portal for Adobe Digital Index
- Adobe Digital Marketing Blog Post with Infobits
- Adobe Marketing Cloud on Twitter
- Adobe Digital Index on Twitter
- Adobe Marketing Cloud on Facebook
*Adobe used Internet Retailer’s list of the top 500 U.S. retailers.