Cooper Tire Introduces New Mastercraft Courser MXT

Cooper Tire today announced the introduction of a new Mastercraft premium off-road tire at the Specialty Equipment Market Association (SEMA) Show in Las Vegas. Built for serious off-road performance, the Courser MXT features the latest in mud-terrain construction and performance, in addition to an aggressive off-road design.

“With the introduction of the Courser MXT, Mastercraft is expanding its proven family of light truck products to encompass extreme off-road needs,” said Scott Jamieson, Cooper Tire’s Director of Product Management. “We are excited about showcasing it at SEMA and to give our customers an exclusive first look.”

Boasting newly enhanced technology, the aggressively styled design of the Courser MXT is perfect for extreme off-roading performance. Its deep, functional “side biter” design enables the tires to propel through even the toughest off-road conditions with improved maximum traction. In addition, the Courser MXT presents enhanced stud pinning and siping for better grip on wet surfaces and in icy conditions. The Courser MXT will be available in 23 of the industry’s most popular light truck sizes in the off-road segment and is designed for today’s truck enthusiasts.

For more information on Mastercraft tires and the Courser MXT, visit www.mastercrafttires.com.

About Cooper Tire & Rubber CompanyCooper Tire & Rubber Company is a global company that specializes in the design manufacture marketing and sales of passenger car and light truck tires and subsidiaries that specialize in medium truck motorcycle and racing tires. Cooper's suite of associate brands includes Mastercraft, Avon and Dean along with Mickey Thompson and Dick Cepek tires. With headquarters in Findlay, Ohio, Cooper Tire has manufacturing sales distribution technical and design facilities within its family of companies located in 10 countries around the world. For more information on Cooper, visit http://www.coopertire.com, http://www.facebook.com/coopertire, or http://www.twitter.com/coopertire.

Copyright Business Wire 2010

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