NEW YORK ( MainStreet) -- Wall Street is aflutter over the imminent initial public offering of Twitter, which is expected to generate $1.6 billion for the social media service. The company's stock is expected to go public Thursday and should lead to a bumper crop of "instant millionaires" among key, vested employees. Maxing out the wealth potential of any IPO is just a matter of knowing five simple things, says Joyce Franklin, founder of Larkspur, Calif.-based J.L. Franklin Wealth Planning. A specialist on employees and IPOs, Franklin is author of the upcoming Keeping It: Secrets to Maximizing and Preserving Your Wealth Before and After an Acquisition, IPO, or Other Liquidity Event. FB) founder Mark Zuckerberg when his company was going public. In other words, continue to build your enterprise's value, because a successful liquidity event is not guaranteed. Zuckerberg had the forethought to encourage Facebook employees to stay focused on their jobs rather than the stock price up to and after the company's May 2012 IPO. The message had an impact. In the year after Facebook's IPO, the stock price dropped dramatically. Yet most employees stuck around, and the stock price has now passed the IPO level.