J.CREW And MasterCard Enhance Consumer Online Checkout Ahead Of Holiday Season

For those looking to get a head start on their holiday shopping, J.Crew and MasterCard are making it a little simpler at jcrew.com. Starting in November, consumers can take advantage of MasterPass™ at checkout. This digital wallet service enables shoppers to use any payment card or enabled device to unlock a simplified and speedier checkout experience whether they’re at home, in a store or on the go.

With MasterPass, shoppers can pay for the things they want with the security they demand, through the simple click of a mouse, touch of a tablet or tap of a smartphone. The wallet securely stores shoppers preferred payment and shipping information which is readily accessible when they click on the Buy with MasterPass button and log into their account.

"The world of online shopping is changing rapidly. Customers want ease and simplicity. MasterPass has paved the road to easy,” said Jenna Lyons, president and executive creative director, J.Crew. “We were thrilled to partner with MasterCard and to be one of the first to share in this new technology."

“The Master Card team put together a great campaign to support the launch of MasterPass and we are thrilled to be partnering on such an exciting initiative, especially during the busy holiday shopping season."

The introduction of MasterPass at the J.Crew online checkout will be supported by an integrated marketing program that includes the launch of a new advertising spot – the first for MasterPass and J.Crew - focused on J.Crew’s seasonal offerings and highlighting MasterPass as shoppers’ shortcut to online holiday shopping at J.Crew. The program will also encompass digital and social initiatives set to kick off in November.

“We’ve all experienced the frustration of attempting to quickly input payment and shipping information when shopping online only to receive repeated error messages,” said Michael Cyr, group executive, U.S. Customer Delivery, MasterCard. “MasterPass eliminates this by providing shoppers with a faster, easier online checkout enhancing their shopping experience and leaving them more time to enjoy the things that matter most.”

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