Redwood City, Calif. and Sao Paulo, Nov. 4, 2013 (GLOBE NEWSWIRE) -- Informatica Corporation (Nasdaq:INFA), the world's number oneindependent provider of data integration software, todayannounced that Banco Volkswagen has standardized on Informatica toincrease revenues, enhance customer loyalty and grow market share.Banco Volkswagen chose Informatica MDM over four competingsolutions. The Brazilian financial services division of the leadingGerman automotive group Volkswagen is deploying a best-in-classmaster data management (MDM) strategy, based on Informatica, tocreate a single, trusted view of more than 900,000 customers acrossthe company's complete portfolio of vehicle finance and retailbanking services. By unleashing the potential of Banco Volkswagen's customer,product, financial and other data, the Informatica MDMrollout is an important step, which will enablethe company to more effectively cross-sell and up-sellcomplementary financial products across all the vehicle brands -including Volkswagen, Audi, Ducati and MAN Trucks - as well as thecompany's banking services. By moving closer to these customers,Banco Volkswagen also will be uniquely positioned to maintain moreintimate and rewarding customer relationships across its lines ofbusiness. "Informatica will provide Banco Volkswagen with a trusted,360-degree customer view, which will enable our sales, marketingand customer support teams to grow revenue from existing financialservices customers," says Rafael Rolla, chief information officer,Banco Volkswagen. "This customer view also will enable the companyto develop financial solutions aligned to the different consumerprofiles and support automotive dealers and the banking network intheir daily operations." Banco Volkswagen is the financial services subsidiary in Brazilof the VW Financial Services AG part of Volkswagen A.G. The companyhas embarked on a multi-year business transformation strategy aimedat innovation, agility and customer success. As part of thisre-alignment, the company needed to take control of its data.Previously, data concerning each customer, their relationshiphistory, the vehicle they finance through the company, bankingservices and other data was hidden away in difficult to reach areasof the business. The company realized it needed a single, trusted,and complete view of this data - and to link it across theorganization.
Banco Volkswagen's customer-centric strategy will unleash thepower of the company's data. Enterprise-grade Informatica MDMtechnology, all powered by Informatica Vibe, theindustry's first and only embeddable virtual data machine (VDM),will empower business users with consolidated and reliablebusiness-critical data, and the relationships between that data.Informatica's Data Quality and AddressDoctor solutions alsoplayed a key role in assigning data consistency and addressesvalidation rules to customers' information.For example, Banco Volkswagen's marketing professionalswill use their trusted view of each customer's profile, theirvehicle purchase history and vehicle finance policy to definestrategies for cross-selling and up-selling complementaryinsurance, warranty and other automotive products. Simultaneously,reliable knowledge of their banking needs, preferences and behaviormight lead them to propose complementary financial solutions. The marketing team will share that single customer view,enabling it to develop, execute and rapidly analyze the results ofmulti-phase, multi-channel marketing campaigns geared to winningnew customers and retaining existing ones. High-quality data willgive the sales team greater flexibility and agility in fillingcustomer data at the time of a credit application. It also willresult in more accurate targeting and will reduce the significantannual cost incurred due to data quality issues. Customer support teams in Brazil also will use their deepknowledge of each customer to provide responsive and rewardingservices across its lines of business. Banco Volkswagen choseInformatica MDM over four competing solutions, based on a number offactors. Informatica MDM enables the company to accelerate thetime- to-value for this business transformation strategy, based onthe tightly integrated suite of MDM modules that require minimalcustomization. Second, Informatica MDM is a low-risk solution,given the proven capabilities of the MDM technology across so manydeployments worldwide. The existing, highly successful relationshipbetween Informatica and Banco Volkswagen for data integration alsodemonstrated Informatica's responsiveness, skills andprofessionalism.
"Informatica and Banco Volkswagen have worked closely since thebeginning of our relationship, and we look forward to a long andsuccessful collaboration," said Orlando Cintra, Informatica Brazilcountry manager.Tweet this: News @BancoVolkswagenStandardizes on @InformaticaCorp to Increase Revenues and Grow ItsCustomer Base http://bit.ly/1bFWL4K About Informatica Informatica Corporation (Nasdaq:INFA) is the world's number oneindependent provider of dataintegration software. Organizations around the world rely onInformatica to realize their informationpotential and drive top business imperatives. Informatica Vibe, theindustry's first and only embeddable virtual data machine (VDM),powers the unique "Map Once. Deploy Anywhere." capabilities of theInformatica Platform. Worldwide, over 5,000 enterprises depend onInformatica to fully leverage their information assets from devicesto mobile to social to big data residing on-premise, in the Cloud and across social networks. For moreinformation, call +1 650-385-5000 (1-800-653-3871 in the U.S.), orvisit www.informatica.com.Connect with Informatica at http://www.facebook.com/InformaticaCorporation, http://www.linkedin.com/company/informaticaand http://twitter.com/InformaticaCorp. ### Note: AddressDoctor, Informatica, Informatica Data Quality,Informatica MDM, the Informatica Platform, Informatica PowerCenterand Informatica Vibe are trademarks or registered trademarksof Informatica Corporation in the United States and injurisdictions throughout the world. All other company and productnames may be trade names or trademarks of their respectiveowners.
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