NEW YORK ( TheStreet) -- As I explain in Crucial Facts You Should Know About Apple vs. Pandora, Pandora ( P) will continue to emphasize advertiser-backed "Pandora Presents" events with performers at all levels of the bigness spectrum (from the Mowgli's to Bridgit Mendler to Celine Dion). These live events give sponsors the opportunity to target Pandora listeners locally using not only geography, but variables such as age and music preference. It's a direction I do not expect Apple ( AAPL) to move in.See the above-linked piece for rationale. As I consider everything from "Pandora Presents" to the hyper-emerging proposition of live streaming concerts, I marvel (yes, literally marvel) at how these areas not only tie together, but can work for the smallest artists to mega acts such as Springsteen and Taylor Swift. There has never been a greater number of or more dynamic promotional and revenue-generating tools available to the music industrial complex. It comes as no surprise, however, that the record labels and their partners in this mucked-up establishment make such poor use of them or, in many cases, refuse to make use of them at all, focusing instead on a royalty battle that will likely go nowhere.