Nexstar Broadcasting Group, Inc. (Nasdaq: NXST) announced today the appointment, effective immediately, of Thomas M. O’Brien to the newly created position of Executive Vice President/Digital Media and Chief Revenue Officer. The appointment reflects Nexstar’s commitment to leveraging the value of its local content to expand the growth of its digital media, mobile, digital marketing, and emerging market platforms. Consistent with Nexstar’s strategy to align its television, programming, business development, digital and multi-platform initiatives to optimize revenue opportunities, Mr. O’Brien will report directly to Nexstar Chairman and Chief Executive Officer, Perry Sook. In his role as Executive Vice President, Digital Media, Tom will be responsible for the development and implementation of Nexstar’s multi-screen strategy, leading the company’s business development and digital investment activity to capitalize on emerging market trends, maximizing multi-platform audience and revenue opportunities and expanding Nexstar’s overall digital media business portfolio. He will oversee Nexstar’s digital media content, product, service and sales teams, along with the Company’s 46 local community web portals and other existing or acquired digital media and mobile marketing businesses, including the operations of Inergize Digital, a leader in fully integrated digital management solutions. As the company’s Chief Revenue Officer, he will work closely with Nexstar’s broadcast leadership teams throughout the country to drive revenue growth across the entire company. Commenting on the appointment, Perry Sook, stated, “Tom’s extensive digital media and marketing experience and successes at NBC in developing and implementing multi-platform growth strategies will expand our offerings and enhance our user platforms and multi-platform integration. Tom brings outstanding leadership and entrepreneurial skills to Nexstar and I look forward to working directly with him as our new reporting structure is intended to allow us to take a more holistic approach to business and revenue development.” Mr. O’Brien added, “I’ve been impressed by Nexstar’s growth as a local media company and the innovation they’ve brought to the industry over the last several years. This opportunity to join their senior management team, and leverage my television, digital and technology experience to expand Nexstar’s digital portfolio and develop new strategies to engage audiences and drive results for marketers, during this period of rapid change in the industry, is exciting and unique.
Should campaigners, publishers, broadcasters and politicos start calling Donald Trump "low-budget Trump"? At this point, yes. But broadcasters shouldn't fret about expected political advertising dollars. Here's why.