The CPM pricing model, where advertisers pay based on number of impressions served, only guarantees that an ad campaign had the chance to be seen. Nothing about a CPM guarantee signals whether an ad was viewable on the screen, ran in its entirety or had any impact the consumer. While buying video on a CPM basis is sometimes appropriate for a brand seeking fast, scaled reach with the acceptance of some waste, performance-pricing models guarantee more precise measures of campaign success. Tremor Video’s suite of buying options make it easy for TV buyers to enter the digital world confidently with guaranteed metrics around awareness, such as full viewability and full completion, while also offering buyers a way to purchase guaranteed impact on brand health metrics such as engagement, consideration, perception and intent.The full suite of pricing guarantees now includes: AWARENESS GUARANTEE™
- Cost-Per-100% Viewable & 100% Complete (CPV&C): Advertisers pay only when their ad is 100% viewable and 100% completed. This is validated by VideoHub®, the first video ad technology to be accredited by the MRC for video ad viewability. This more sophisticated pricing model, which takes viewability on screen into account is the successor to the more basic CPVC (Cost-Per-View-Complete) which only measures completion of the video ad regardless of whether the video player is on-screen.
- Cost-Per-Engagement (CPE): Available since 2010; Advertisers only pay when a person engages with a video ad and enters an interactive experience.
- Cost-Per-Brand Shift (CPS): Advertisers pay only when a consumer’s intent/favorability for a brand is positively shifted.
- Cost-Per-Conquest (CPQ): Advertisers pay only when a consumer’s intent for a brand has been shifted from the competitive set.
About Tremor Video, Inc.Tremor Video, Inc. is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets and connected TVs. Our clients include some of the largest brand advertisers and agencies in the world. These relationships have helped us create a robust online video ecosystem that includes close to 500 premium websites and mobile applications, nearly 200 of which partner with us on an exclusive basis. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics. Through our VHA enterprise solution, VideoHub also provides advertisers and agencies with advanced analytics and measurement tools enabling them to understand why, when and where viewers engage with their video ads. Tremor Video is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with international offices in London, Singapore, and Toronto. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn. Forward-Looking Statements This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from those set forth in or implied by such forward-looking statements. All statements other than statements of historical fact are forward-looking statements, including, but not limited to, any statements concerning the adoption of and anticipated benefits related to new products or pricing models offered by Tremor Video, including performance-based pricing models. Important factors that could cause actual results to differ materially include: the impact of technological development and competition; market acceptance of Tremor Video’s products, services and pricing models, including the adoption of performance based pricing models; design, manufacturing or software defects; changes in client and consumer preferences or demands; changes in industry standards and interfaces; global economic conditions; as well as other factors detailed from time to time in the reports Tremor Video files with the Securities and Exchange Commission. Forward-looking statements are not guarantees of future performance or events and investors are cautioned not to place undue reliance on any forward-looking statement. Furthermore, forward-looking statements speak only as of the date on which they are made, and, except as required by law, Tremor Video disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.