All new products feature an updated look and design.  For more information on Vitacost's brands, visit: http://www.vitacost.com/vitacostbrandcategories .

About Vitacost.com, Inc.

Vitacost.com, Inc. (Nasdaq:VITC) is a leading online retailer of healthy living products, including dietary supplements such as vitamins, minerals, herbs and other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, pet products, sports nutrition and health foods. Vitacost.com, Inc. sells these products directly to consumers through its website, www.vitacost.com. Vitacost.com, Inc. strives to offer its customers the broadest selection of healthy living products, while providing superior customer service and timely and accurate delivery.
CONTACT: Vitacost.com         Kathleen Reed         Director of Investor Relations         561.982.4180         Kathleen.reed@vitacost.com

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