Informatica Delivers Data Masking To Secure Sensitive Data On Hadoop

Redwood City, Calif., and New York, Oct. 30, 2013 (GLOBE NEWSWIRE) -- At the Strata Conference + Hadoop World 2013, InformaticaCorporation (Nasdaq:INFA), the world's number one independentprovider of dataintegration software, today announced Informatica Dynamic DataMasking support for Hadoop, which delivers policy-based datasecurity for applications running on Hadoop and addresses big datasecurity concerns.  

"Businesses want to store and analyze massive volumes of data togain competitive advantages, yet new technologies potentiallyintroduce the risk of exposing sensitive data." said AnilChakravarthy, executive vice president and chief product officer,Informatica. "Now that Informatica Dynamic Data Masking supportsHadoop, chief information security officers can extend their dataprivacy policies easily and effectively to big data platforms andavoid unnecessary risks."

Bhavish Sood and Arun Chandrasekaran, Research Directors atGartner, Inc., a leading IT research and advisory firm, noted in aOct. 22, 2013 Gartner report, " Technology Overview: HadoopMaturity and Adoption Trends in Asia/Pacific" that, "Hadoopcertainly wasn't built with enterprise IT environments in mindbecause there is a shortage of robust security controls in Hadoop." [1]

Informatica customers can now apply Dynamic Data Maskingpolicies to Hadoop without the need to customize applications orwrite any code. Security administrators can leverage existingaccess control policies and apply data masking or data redactionrules to specific data elements that have been classified assensitive or confidential.  Privileged users will beauthorized to access the data while non-privileged users will onlybe able to see masked values.  Informatica Dynamic DataMasking also supports other big data platforms, such as Teradataand Netezza.

Visit Informatica at Kiosk 63 at the Strata Conference +Hadoop World 2013, Oct. 28-30 at the New York HiltonMidtown.

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About Informatica

Informatica Corporation (Nasdaq:INFA) is the world's number oneindependent provider of dataintegration software. Organizations around the world rely onInformatica to realize their informationpotential and drive top business imperatives. Informatica Vibe, theindustry's first and only embeddable virtual data machine (VDM),powers the unique "Map Once. Deploy Anywhere." capabilities of theInformatica Platform. Worldwide, over 5,000 enterprises depend onInformatica to fully leverage their information assets from devicesto mobile to social to big data residing on-premise, in the Cloud and across social networks. For moreinformation, call +1 650-385-5000 (1-800-653-3871 in the U.S.), orvisit www.informatica.com.Connect with Informatica at http://www.facebook.com/InformaticaCorporation, http://www.linkedin.com/company/informaticaand http://twitter.com/InformaticaCorp.

[1] Gartner does not endorse any vendor,product or service depicted in its research publications, and doesnot advise technology users to select only those vendors with thehighest ratings. Gartner research publications consist of theopinions of Gartner's research organization and should not beconstrued as statements of fact. Gartner disclaims all warranties,expressed or implied, with respect to this research, including anywarranties of merchantability or fitness for a particularpurpose.

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Note: Informatica, the Informatica Platform and InformaticaVibe are trademarks or registered trademarks of InformaticaCorporation in the United States and in jurisdictions throughoutthe world. All other product and service names mentioned are thetrademarks of their respective companies.

CONTACT: Steve Bauer	         Informatica Corporation	         +1 650 385 4159         +1 650 670 7135	         stbauer@informatica.com

Informatica Corp.

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