New Ericsson Report: Smartphones Change Cities

STOCKHOLM, Sweden, Oct. 30, 2013 (GLOBE NEWSWIRE) --
  * 18 examples of the role ICT plays in terms of consumers' satisfaction and    dissatisfaction with city life  * In cities, people are most satisfied with the availability of shopping,    restaurants, and leisure facilities, whereas areas inducing dissatisfaction    include child/elderly care, communication with authorities, and traffic  * Smartphone owners who evaluated service concepts for these areas believe    that in three years, market availability will be five times what it is    today, turning all tested concepts into mass-market services  * Consumers see such services as primarily driven by the relevant industry,    making it important for the ICT industry to bridge the gapIn a new Ericsson (NASDAQ: ERIC) ConsumerLab report, smartphone users in SãoPaolo, Beijing, New York, London and Tokyo were asked about their interest in,and the potential development of, 18 new services relating to important aspectsof city life.The study asked smartphone users to evaluate new service concepts related to theareas of city life they are most satisfied with - the availability of shopping,restaurants, and leisure facilities. Examples of new services include: socialrestaurant guides, a digital real-time trainer, situational shoppingrecommenders, mobile menus and table reservations, and same-day goods delivery.Delving into these new concept services, the study asked if a restaurantingredient checker service was of interest: while eight percent of respondentsthink the service is available today, 61 percent expect it to be a normalservice available within three years.The study also covers areas that users expressed most dissatisfaction with,namely child/elderly care, communication with authorities, and traffic. Newservice concepts here include, social care networks enabling easy communicationwith family members via any device, a contextual mobile city service thatprovides location-based information from local authorities, and a minimal day-travel scheduler that optimizes a user's calendar to minimize need for travel.Respondents also indicated that they are looking for better services andimproved communication from authorities via their smartphones. Alongside this,between 10 and 15 percent of young couples and parents think a range of ICT-enabled care services are available in their cities now, while 64-68 percentbelieve they will be widely available in three years.Michael Björn, Head of Research at Ericsson ConsumerLab, said: "Mass demand fornew ICT services can change city life, beyond what we recognize, in just threeyears. Smartphone services related to shopping, eating out and findingentertainment can drastically improve people's satisfaction with life in cities.Smartphone services can also alleviate dissatisfaction, and expectations arehigh on the market to make these services available."Björn continued: "The results of this study show that consumers welcomeinnovation in many areas of their everyday experiences in the city."Traffic is the number one source of dissatisfaction in cities, and 47 percent ofsmartphone owners in the survey expressed interest in a personal navigator thatprovides the best travel information for all modes of indoor and outdoortransport, from walking to driving.Almost half (47 percent) of smartphone owners predict that mobile operators willbe instrumental in bringing this particular service to their pockets, althoughgenerally they see the relevant industry taking the lead.The study was conducted online and gathered responses from 7,500 smartphoneusers. The study is representative of 40 million citizens.Read the full report here.Download the info graph here.NOTES TO EDITORSAbout Ericsson ConsumerLab:Ericsson ConsumerLab gains its knowledge through a global consumer researchprogram based on interviews with 100,000 individuals each year, in more than 40countries and 15 megacities - statistically representing the views of 1.1billion people. Both quantitative and qualitative methods are used, and hundredsof hours are spent with consumers from different cultures.All reports can be found at: high-resolution photos and broadcast-quality video is a world-leading provider of communications technology and services.We are enabling the Networked Society with efficient real-time solutions thatallow us all to study, work and live our lives more freely, in sustainablesocieties around the world.Our offering comprises services, software and infrastructure within Informationand Communications Technology for telecom operators and other industries. Today40 percent of the world's mobile traffic goes through Ericsson networks and wesupport customers' networks servicing more than 2.5 billion subscriptions.We are more than 110,000 people working with customers in more than 180countries. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In2012 the company's net sales were SEK 227.8 billion (USD 33.8 billion). Ericssonis listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock FURTHER INFORMATION, PLEASE CONTACTEricsson Corporate CommunicationsPhone: +46 10 719 69 92E-mail: media.relations@ericsson.comEricsson Investor RelationsPhone: +46 10 719 00 00E-mail: investor.relations@ericsson.comNew Ericsson report: Smartphones change cities:[HUG#1738816]

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