"People will go to Amazon to buy something that they already regularly buy, because it's convenient -- 'I don't need to go into the store to get my hand cream. It would be very nice for it to just show up at my house, so I'm going to replenish it through Amazon.' And Amazon is perfectly happy for me to do that," Kaufman says. "But what I won't do on Amazon is, I'm not going to discover a new product on Amazon."
that sell these luxury products may need to think about what experience they can offer the consumer that is not about simply replenishing stock but is about luxury and about being taken care of." The e-commerce giant declined offer an executive to be interviewed about the launch.