HOUSTON, Oct. 29, 2013 /PRNewswire/ -- Direct Energy has launched its new, customer friendly mobile application substantially increasing and enhancing the company's ability to interact with its customers in the mobile environment. The app is the company's first.(Logo: http://photos.prnewswire.com/prnh/20121004/MM87276LOGO) The smartphone app, offered on both the Apple iOS and Google Android platforms, provides added functionality and convenience for Direct Energy's customers. It allows Direct Energy's customers to view their account balance, check their electricity usage, make payments, update their account information, find home services locations and contact the company via the app. Customers who have multiple accounts with Direct Energy will also be able to manage all of them in one place. For potential and future customers, the app also has been developed to allow them to sign up for new service. "Increasingly, consumers are using their smartphones as their primary computing device," said Monte Beck, chief marketing officer for Direct Energy. "Through our new mobile smartphone application, we are making online account management easier for them while also setting the industry standard engaging our customers with the amenities offered on the app." The ability to engage on the app also extends to the user's contacts. The app accesses the contacts encouraging the user take part in Direct Energy's referral program, where they can receive credits on their energy bill for referring their friends to Direct Energy. Direct Energy partnered with Xamarin and Pariveda Solutions to create the application. For more information, you can visit www.directenergy.com/app. A case study about the application can be found at http://xamarin.com/APPS#direct-energy. About Direct EnergyDirect Energy is one of North America's largest energy and energy-related services providers with more than 6 million residential and commercial customer relationships. Direct Energy provides customers with choice and support in managing their energy costs through a portfolio of innovative products and services. A subsidiary of Centrica plc (LSE:CNA), one of the world's leading integrated energy companies, Direct Energy operates in 46 U.S. states plus the District of Columbia and 10 provinces in Canada. For more information, visit www.directenergy.com.