NEW YORK ( TheStreet) -- A number of carriers are lowering the price of Google's ( GOOG) Motorola Mobility flagship Moto X smartphone. As of Monday, configuring a Moto X to your exact specifications will set you back a penny less than $100 for the 16 GB model. The handset with 32 GB of storage is now $150.
The new on-contract prices for self-configured phones are for AT&T ( T) models purchased through the Moto Maker site and as of Monday morning on the AT&T Web site as well.
Sprint ( S) and US Cellular ( USM) are also cutting their prices for the Moto X. Sprint now offers the phone for $100 on its Web site. U.S. Cellular's price has also dropped to $100 but it's also offering a $75 discount to its current customers who switch to the X.
Verizon ( VZ) continues to charge $199.99 for its Moto X. A version for T-Mobile's ( TMUS) U.S. network is sold directly through Motorola and retails for a mind-numbing $600.
At its original price, the Moto X had to compete with other top-of-the-line models such as Samsung's Galaxy S 4, HTC's One, LG's G2 and the brand new Apple ( AAPL) iPhone 5s. At its new price, the "X" competes with somewhat lesser models like the HTC One mini, Nokia's ( NOK) Lumia 925 and the iPhone 5c.
The Moto X features advanced voice controls of its many smartphone functions. Once the owner's voice is programmed into the memory (a painless task), the X is very good at responding to the spoken command "OK Google Now..." and then completing the required task.
Moto Maker, Motorola's online configuration tool, allows you to choose different colors for the front and back of the handset as well as highlight colors for the buttons, home screen wallpaper, the amount of built-in memory and matching accessories. Motorola boasts potential customers have more than 2,000 different combinations to choose from.
Our own online-configured test unit was delivered within a few days of completing the ordering process. The device was exactly what we had ordered. You can see the results in our video review.
In our testing, we found that although Google/Motorola engineers chose not to use a current top-shelf processor in the Moto X, the combination of components they did use offers amazing performance and great battery life.
Written by Gary Krakow in New York.
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