Today, Macy’s announced a new commitment to giving back this winter through its “Buy 1 & We’ll Give 1” effort. From Oct. 29 through Nov. 2, Macy’s will donate one coat, up to 30,000 coats, to anti-poverty organization Clothes4Souls™, for every coat purchased in the men’s, women’s, juniors’ and children’s outerwear departments in Macy’s stores and on macys.com. Through this program, Macy’s customers can experience the joy of giving while also saving - as the retailer will offer 25 percent off a large selection of men’s, women’s and children’s coats for the duration of the campaign.
Macy's partners with Clothes4Souls for the retailer's "Buy 1 & We'll Give 1" program running Oct. 29 through Nov. 2. (Photo: Business Wire)
“Giving back is part of Macy’s culture, especially during the holiday season,” said Holly Thomas, Macy’s vice president of national media relations and cause marketing. “Our partnership with Clothes4Souls is a unique new opportunity to match our customers’ purchases with a product donation and will help men, women and children stay warm and healthy this winter. We know Macy’s customers and associates will be excited about the opportunity to give back in this very meaningful way and to help us continue to build stronger, more vibrant communities through charitable efforts.” “Thanks to the caring generosity of one of our nation’s most revered brand names, tens of thousands of people in need are going to receive the winter coats they so desperately need,” said Soles4Souls spokesman Steven Silvers. “Macy’s shows its commitment to the communities it serves everyday, and in partnering with Clothes4Souls this holiday season, it is also reminding those communities that together we can all make a difference in the fight against poverty.”