Sequential Brands Group Announces Danica Patrick As Brand Ambassador For REVO Eyewear

NEW YORK, Oct. 28, 2013 (GLOBE NEWSWIRE) -- Sequential Brands Group, Inc. (Nasdaq:SQBG) ("Sequential" or the "Company"), announced today that NASCAR superstar Danica Patrick will partner with Sequential to promote its performance brand REVO.
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Patrick is one of the most recognizable athletes in the world and drives the No. 10 GoDaddy Chevrolet in the prestigious NASCAR Sprint Cup Series – the premier form of motorsports in North America. Danica will be wearing REVO both on and off the track and will be featured in upcoming brand campaigns.  She will be involved in the product development process and is lending her extensive experience with eyewear to add her unique design aesthetic for the 2014 collection.  In addition, she will be featured in the Spring 2014 advertising and marketing campaign, and featured throughout REVO's social media platforms.

"REVO is an incredible brand known for its innovative technology and crystal clear lenses," stated Danica Patrick. "I am honored to be an ambassador for such a renowned brand, and I'm eager to celebrate this new partnership with Sequential by ringing the opening bell of NASDAQ together with them today."

Sequential Brands Group began trading on the NASDAQ Capital Market on September 24, 2013, and in celebration of its new listing, was invited to participate in the opening ceremony bell ringing scheduled for this morning at 9:30 ET.

Yehuda Shmidman, CEO of Sequential, stated, "We are thrilled to celebrate our recent listing on NASDAQ by ringing the opening bell with our friend and partner Danica Patrick.  Today marks a major milestone in Sequential's evolution into a leading global Brand Management organization."

Founded in 1985, REVO quickly became a global performance eyewear brand known as the leader in polarized lens technology.  REVO sunglasses were first created by utilizing lens technology developed by NASA as solar protection for satellites.  Nearly three decades later, REVO continues to build on its rich tradition of technology and innovation by offering the clearest and most advanced high-contrast polarized sunglasses available.  Designed for the active consumer, the REVO eyewear collection is available at Sunglass Hut stores and other premium retail locations worldwide. 

REVO was acquired by Sequential in July 2013 and is the fourth brand to be added to the company's portfolio within the past year and the seventh overall.

ABOUT SEQUENTIAL BRANDS GROUP, INC.

Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands that presently include William Rast®, People's Liberation®, DVS®, Heelys®, Caribbean Joe®, Ellen Tracy® and Revo®. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and in certain international territories. For more information, please visit Sequential's corporate website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com

FORWARD-LOOKING STATEMENTS

Certain statements in this press release and oral statements made from time to time by representatives of the Company are forward-looking statements ("forward-looking statements") that involve risks and uncertainties. For this purpose, any statements contained in this press release that are not statements of historical fact may be deemed to be forward-looking statements. When used in this press release and in documents referenced herein, forward-looking statements include, without limitation, statements regarding our expectations, beliefs or intentions that are signified by terminology such as "subject to," "believes," "anticipates," "plans," "expects," "intends," "estimates," "may," "will," "should," "can," the negatives thereof, variations thereon and similar expressions. Such forward-looking statements reflect the Company's current views with respect to future events, based on what the Company believes are reasonable assumptions; however, such statements are subject to certain risks, uncertainties and other factors. Our actual results may differ materially from those anticipated in any forward-looking statements due to known and unknown risks, uncertainties and other factors. The section entitled "Risk Factors" set forth in Item 1A of Part I of our Annual Report on Form 10-K for the year ended December 31, 2012, in Item 1A of Part II of our Quarterly Report on Form 10-Q for the quarterly period ended June 30, 2013 and in similar discussions in our other Securities and Exchange Commission filings, discuss some of the important risks, uncertainties and other factors that may affect our business, results of operations and financial condition. The Company's stockholders are urged to consider such risks, uncertainties and factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. Forward-looking statements are not, and should not be relied upon as, a guarantee of future performance or results, nor will they necessarily prove to be accurate indications of the times at or by which any such performance or results will be achieved. As a result, actual outcomes and results may differ materially from those expressed in forward-looking statements. The Company is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events or otherwise.
CONTACT: For all media inquiries please contact:         Jaime Cassavechia         EJ Media Group         Jaime@ejmediagroup.com         212-518-4771 x. 108                  For all investor relations inquiries please contact:         Gary Klein, CFO         Sequential Brands Group         gklein@sbg-ny.com         646-564-2574

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