Informatica Vibe Data Stream For Machine Data Plugs Hadoop Into The Internet Of Things

Redwood City, Calif., and New York, Oct. 28, 2013 (GLOBE NEWSWIRE) -- At the Strata Conference + Hadoop World 2013, InformaticaCorporation (Nasdaq:INFA), the world's number one independentprovider of dataintegration software, announced a breakthrough new streamingdata collection technology, called Informatica Vibe Data Stream forMachine Data, which will greatly simplify big data collection ofmachine data from many sources and its delivery to Hadoop, and awide range of other targets, over any geographic boundary.

Informatica Vibe Data Stream for Machine Data makes high-volume,high-velocity and high-scale streaming data collection available,for the first time, and is built on the industry's fastest andhighest performing messaging technology. Customers deployingInformatica's easy-to-use and configure, cost-effective Vibe DataStream for Machine Data software will have a unique and powerfulway to deliver holistic operational intelligence across theenterprise by collecting previously difficult to access data.

Informatica Vibe Data Stream for Machine Data is a key newcomponent of Informatica's end-to-end data integration platform,powered by InformaticaVibe, the industry's first and only embeddable virtual datamachine (VDM). Informatica Vibe Data Stream uses embeddable Vibeagents to collect data in real-time and stream millions of recordsper second into big data platforms such as Hadoop and Cassandra.Informatica Vibe Data Stream also streams data directly intoInformatica PowerCenter and Informatica CEP, enabling real-timeevent processing and analytics.

"Vibe Data Stream provides efficient, high-performance streamingdata collection from sensors, mobile devices, log files, andgenerally machine data from the Internet of Things," said AshKulkarni, senior vice president and general manager, DataIntegration, Informatica. "This technology easily deliverspreviously difficult to collect data directly to targets inreal-time, enabling companies to find deeper insights in this typeof machine-generated big data."

Many companies and industries need to efficiently performhigh-volume, high-velocity and high-scale streaming data collectionover Local Area Network (LAN) and Wide Area Network (WAN)environments - to enable real-time, big data analytics andoperational intelligence.

However, current architectures to achieve this require largeamounts of infrastructure resources, including servers and storage,and high levels of software development expertise. Consequently,this ability currently is beyond the reach of many companies. Also,competing solutions require additional coding or development toapproximate the capabilities of Informatica's Vibe Data Stream forMachine Data technology, and those solutions typically lack theperformance, reliability, efficiency and ease-of-use of Vibe DataStream for Machine Data.

Informatica's Vibe Data Stream for Machine Data technology meetsthis challenge by making reliable, high-throughput streaming datacollection broadly available to many companies throughenterprise-class, easy-to-configure, cost-effective software. Acentralized interface enables simplified set-up, deployment,administration and monitoring. Flexible configurations can becreated for a variety of source to target patterns.

Customers can take advantage of Informatica Vibe Data Stream forMachine Data technology by deploying data collectors (i.e., Vibeagents) on various sources, which then provide streaming datacollection and distribution through a high-performance messagingtechnology based on Informatica Ultra Messaging. Informatica VibeData Stream for Machine Data delivers the data directly to multipletargets for either stream processing (for real-time analytics) orbatch processing (for big data analytics and transactionalapplications). 

According to a July 31, 2013 Gartner report, Hype Cycle forBig Data, 2013, "As companies implement more big datasolutions, the need to use high-performance message delivery withthose solutions will grow. Moreover, the demands of real-timesystems, particularly the Internet of Things, mobile devices andworld-class cloud applications, will drive adoption ofhigh-performance message delivery, even when big data databasetechnology is not involved." [1]

Customers in the logistics, transportation and manufacturingindustries, for example, could use Informatica Vibe Data Stream forMachine Data technology for device, sensor or machine datacollection. Web entities or retail operations could take advantageof Informatica Vibe Data Stream for Machine Data for Web log data,and telecommunications network operators and utilities could useVibe Data Stream for Machine Data for network or switch data.

Informatica currently is conducting customer trials of its VibeData Stream for Machine Data technology and plans to make itgenerally available later in Q4. The company also will provide,later in Q4, a software development kit (SDK), which customers canuse to develop agents for custom sources and targets. 

Visit Informatica at Kiosk 63 at the Strata Conference +Hadoop World 2013, Oct. 28-30 at the New York HiltonMidtown.

Tweet this: News @InformaticaCorp Vibe DataStream for Machine Data Plugs #Hadoop Into The #InternetofThings #VibeVDM#IoT

Supporting quotes


"At Cloudera, we're seeing customers across industries come todepend on Hadoop-based platforms to create enterprise data hubs forBig Data projects," said Charles Zedlewski, vice president,Products, Cloudera. "This new offering from Informatica will helporganizations capture the value of all their data with aneasy-to-use, powerful solution for stream data processing onHadoop."


"Informatica's Vibe Data Stream for Machine Data is an importantaddition to the Modern Data Architecture," said Shaun Connolly,vice president, Corporate Strategy, Hortonworks. "Vibe Data Streamfor Machine Data ensures timely data delivery between Hadoop andthe rest of the enterprise by providing reliable, high-volumestream data collection and support for large data distributionswith high throughput and concurrency."

MapR Technologies

"By using MapR and Informatica Vibe Data Stream for MachineData, companies gain the benefit of enterprise-grade capabilitiesfor real-time streaming into Hadoop," said Jack Norris, chiefmarketing officer, MapR. "This enables highly available, efficient,and reliable real-time data collection and streaming across a widevariety of data sources over local and wide area networks."

Pivotal, Inc.

"We're excited about the high-performance, real-time datacollection and streaming capabilities that Vibe represents," saidTodd Paoletti, vice president, Product Marketing, Pivotal, Inc."Our Pivotal HD customers will, indeed, find great advantages asthey develop, deploy and maintain real-time big dataapplications."

About Informatica

Informatica Corporation (Nasdaq:INFA) is the world's number oneindependent provider of dataintegration software. Organizations around the world rely onInformatica to realize their informationpotential and drive top business imperatives. Informatica Vibe, theindustry's first and only embeddable virtual data machine (VDM),powers the unique "Map Once. Deploy Anywhere." capabilities of theInformatica Platform. Worldwide, over 5,000 enterprises depend onInformatica to fully leverage their information assets from devicesto mobile to social to big data residing on-premise, in the Cloud and across social networks. For moreinformation, call +1 650-385-5000 (1-800-653-3871 in the U.S.), orvisit with Informatica at,

[1] Gartner does not endorse any vendor, product or servicedepicted in its research publications, and does not advisetechnology users to select only those vendors with the highestratings. Gartner research publications consist of the opinions ofGartner's research organization and should not be construed asstatements of fact. Gartner disclaims all warranties, expressed orimplied, with respect to this research, including any warranties ofmerchantability or fitness for a particular purpose.


Note: Informatica, the Informatica Platform, InformaticaVibe and Informatica Vibe Data Stream for Machine Data aretrademarks or registered trademarks of Informatica Corporation inthe United States and in jurisdictions throughout the world. Allother product and service names mentioned are the trademarks oftheir respective companies.
CONTACT: Steve Bauer	         Informatica Corporation	         +1 650 385 4159         +1 650 670 7135

Informatica Corp.

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