Telstra And Ericsson Conduct World's First LTE Broadcast On Live Network

STOCKHOLM, Sweden, Oct. 28, 2013 (GLOBE NEWSWIRE) --
  * Telstra showcased live video and large file delivery over their live LTE    network  * Ericsson's LTE Broadcast solution enables new revenue models for premium    content and efficiently utilizes available LTE spectrum and network    resources  * Broadcast highlights how LTE networks can deliver the highest-quality video    content to anyone, anywhere, anytime without bufferingAustralia's leading telecommunications provider, Telstra, today announced thatit has completed the world's first LTE Broadcast session on a commercial LTEnetwork. Ericsson's LTE Broadcast Solution was successfully activated and testedon Telstra's live network with the transmission of concurrent video feeds andlarge files to enabled devices.During the demonstration, the devices received different video feeds, includinga sports match replay, sporting network news, horse racing coverage and news.Additionally, the devices received a large file using the single LTE Broadcastchannel.Mike Wright, Telstra Executive Director, Networks said: "The trial is animportant step in testing this technology to see how it provides networkefficiencies while providing consumers the content they want in a high-qualityexperience. Our goal is to ensure consumers can get the content they are lookingfor easily and to explore the wider benefits that might be obtained usingbroadcasting technology."Thomas Norén, Vice President and Head of Project Area Radio, Ericsson says: "LTEBroadcast provides the ability to send the same content simultaneously to a verylarge number of devices in a target area. Mobile operators can use this abilityand monetize their media and network assets for new services. Revenue generationand cost-saving opportunities are significant and provide an attractive valueproposition for mobile operators."Ericsson's LTE Broadcast solution will transform the video experience, offeringthe highest quality broadcast video over LTE networks and enabling serviceproviders to optimize the use of the existing spectrum and networks, bothdynamically and efficiently.Qualcomm Labs' LTE Broadcast SDK and Middleware enabled these features on thetrial devices running on Qualcomm® Snapdragon(TM) processor and integrated modemplatforms."This is a significant milestone towards making LTE Broadcast a commercialreality," said Mazen Chmaytelli, senior director of business development,Qualcomm Labs, Inc. "We are pleased to be working closely with Telstra andEricsson to deliver an enhanced mobile experience using Qualcomm Labs' LTEBroadcast SDK and Middleware running on Qualcomm Snapdragon processor andintegrated modem platforms." Qualcomm Snapdragon is a product of QualcommTechnologies, Inc.Unique content can be delivered concurrently to a large number of subscribers,for example multiple video feeds with different angles for close-up views orreplays during live sporting events. Other uses include sending updates andcontent to digital signage or billboards.Consumers can also enjoy pre-loaded updates of things like software or themorning paper, so they don't need to wait for downloads in high-trafficsituations.Ericsson's Mobility Report 2013 predicts that video traffic in mobile networkswill grow by around 60 percent annually until 2018. LTE Broadcast enhances LTEunicast delivery to ensure the most effective delivery of content to very largenumbers of consumers in a particular area. Today, leading LTE mobile operatorsare trialing the technology and use cases globally to explore the businesspotential.NOTES TO EDITORSEricsson is a world-leading provider of communications technology and services.We are enabling the Networked Society with efficient real-time solutions thatallow us all to study, work and live our lives more freely, in sustainablesocieties around the world.Our offering comprises services, software and infrastructure within Informationand Communications Technology for telecom operators and other industries. Today40 percent of the world's mobile traffic goes through Ericsson networks and wesupport customers' networks servicing more than 2.5 billion subscriptions.We are more than 110,000 people working with customers in more than 180countries. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In2012 the company's net sales were SEK 227.8 billion (USD 33.8 billion). Ericssonis listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock FURTHER INFORMATION, PLEASE CONTACTEricsson Corporate CommunicationsPhone: +46 10 719 69 92E-mail: media.relations@ericsson.comEricsson Investor RelationsPhone: +46 10 719 00 00E-mail: investor.relations@ericsson.comTelstra and Ericsson, world's first LTE broadcast on live netwo:[HUG#1738462]