Continuing its support of the next generation of Team USA, Citi today announced a $500,000 donation to the United States Olympic Committee to launch the Every Step of the Way® program for the Sochi 2014 Olympic and Paralympic Winter Games. Launched in 2012, Every Step of the Way benefits U.S. Olympic and Paralympic hopefuls and athletes of all ages in communities across America. Following the program’s success in 2012, Citi is passing the torch to a new team of Citi athletes and extending the program through 2014, donating a total of $1 million to the U.S. Olympic Committee since 2012.
In 2014, Citi’s $500,000 donation to the USOC will be allocated to sport programs chosen by Citi’s nine U.S. Olympic and Paralympic hopefuls and ambassadors and will support a range of programs, including access to winter sports for inner-city youth and funding for Paralympic hopefuls.Participate with just one click Participating in the Every Step of the Way program is easy. Just by visiting www.citi.com/everystep, customers and Team USA fans help allocate a portion of Citi’s donation. At the site, they can learn about each of the Team Citi athletes and their respective sport program, choose a Team Citi athlete to support, and with a single click, a portion of Citi’s donation will be awarded. The funds will fulfill specific needs of each sport program, giving them the resources they need to help the next generation of athletes on their journey from ambition to achievement. Citi Thank You members can also redeem their own ThankYou Points to donate to Team Citi-supported U.S. Olympic, Paralympic and community sport programs by visiting thankyou.com. “It is an honor to be a member of Team Citi,” said U.S. Olympic gold medalist and Team Citi member Ted Ligety. “I, along with my fellow Team Citi athletes, know the importance of being supported along our Olympic and Paralympic journey, and through the Every Step of the Way program, we can give back and help the next generation of athletes. Even better, fans are able to help direct the funds to leave a lasting impact on our sport programs.” TEAM CITI SPORT PROGRAMS The nine Team Citi athletes represent a wide range of sports including: alpine skiing, figure skating, ice hockey, luge, Nordic combined, speed-skating, Paralympic alpine skiing and sled hockey. They were selected by Citi because they embody the spirit and mission of the Every Step of the Way program and are dedicated to inspiring the next generation of athletes.
Team Citi’s U.S. Olympic, Paralympic and community sport programs include:Julie Chu, Three-time U.S. Olympian, silver (2002, 2010) and bronze (2006) medalist; ice hockey
- Chu is supporting the USA Hockey Foundation and its “Try Hockey for Free” initiative to provide over 500 sets of starter equipment to the program, which aims to bring more girls between the ages of 4-9 into youth hockey.
- Demong is an athlete ambassador for the USOC’s Team for Tomorrow program, which connects U.S. Olympic and Paralympic athletes with local youth sport and community organizations to share inspirational stories and discuss the importance of living an active and healthy lifestyle. The program will also assist community organizations through the donation of sporting equipment.
- The USA Slider Search program is a national recruitment tour to help identify and instruct young luge athletes. Hamlin was introduced to the sport of luge at age 12 through the program, and wants to expand the tour into winter and non-winter sports markets to provide more opportunities for girls and boys age 9-13 to experience sliding.
- Ligety is supporting Youth Enrichment Services (YES) to expand the reach of Operation SnowSports, its longest running program that provides urban youth (ages 7-18) with the opportunity to develop self-confidence while learning to ski and snowboard during the winter months throughout New England.
- Since 2006, Lysacek has worked with Figure Skating in Harlem (FSH), a program that empowers young women in underserved New York City communities by combining the power of education with the discipline of figure skating. FSH is on a 3-year path to double in size from 200 to 400 students by creating a new extension program that will provide academic, health and wellness opportunities to girls ages 6-18.
- Knowing how difficult it can be to overcome personal hardship, Jansen has partnered with the Olympians for Olympians Relief Fund (OORF) to provide personal and financial support and assistance to Olympians recovering from accident, illness and injury.
- Having overcome multiple injuries in her career, Street has teamed up with the USOC Stay on the Slopes Initiative to provide injury prevention technology to keep athletes injury free on and off the slopes.
- Nichols is supporting the Paralympic Champions Fund, which raises funds for athletes pursuing the dream of participating in the Paralympic Games. It also aims to increase the availability of physical activity opportunities for physically disabled individuals.
- Operation Comfort provides rehabilitative therapeutic programs such as sled hockey, hand cycling, and amputee surfing for wounded service members while they are recovering. Roman was introduced to the sport of sled hockey by Operation Comfort and the funding will support one full season of competition expenses for his team - the San Antonio Rampage Sled Hockey Team – which is comprised completely of military veterans.
*Citi's USOC partnership and media rights include U.S. corporate and investment banking, retail banking and commercial banking.Additional information may be found at www.citigroup.com | Twitter: @CitiEveryStep | YouTube: www.youtube.com/citi | Blog: http://citi.com /blog | Facebook: www.facebook.com/citi | LinkedIn: www.linkedin.com/company/citi About the USOC Founded in 1894 and headquartered in Colorado Springs, Colo., the U.S. Olympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States. As such, the USOC is responsible for the training, entering and funding of U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, while serving as a steward of the Olympic and Paralympic Movements throughout the country. For more information, visit TeamUSA.org.