NEW YORK (TheStreet) -- The broader market rallied into the close Friday's session, led by technology.
On CNBC's "Fast Money" TV show, Amazon (AMZN - Get Report) was the first stock on the show's "Hold 'Em or Fold 'Em" segment. Guy Adami, managing director of stockmonster.com, was a seller along with Brian Kelly, founder of Brian Kelly Capital.
Tim Seymour, managing partner at Triogem Asset Management, concurred for valuation reasons. He likes Amazon's business model, but not the metrics.
Steve Grasso of Stuart Frankel had the lone "hold 'em" call. He noted Amazon revenue jumped 24% year over year but suggested investors do not initiate new positions at these levels.
Kelly was the only seller, saying the weaker global economy would start to weigh on the company's earnings.
The group also agreed on Chipotle Mexican Grill (CMG - Get Report), but this time to collectively sell it. Along with being overvalued, Kelly suggested the stock had gone parabolic while growth is slowing.
Coach (COH) dropped 7% this week and was the first stock on the show's "Pops & Drops" segment. Seymour said to get out because the CEO transition will not be smooth.
Deckers Outdoor (DECK) surged 17% this week. Grasso said the stock can still go higher but he is not a buyer until there is a pullback.
Seymour said investors could probably speculate with J.C. Penney (JCP) on the long side.
For their final trades, Kelly is buying the PowerShares DB USD Bull ETF (UUP - Get Report) and Seymour says buy Arcos Dorados (ARCO - Get Report). Adami is buying Roper Industries (ROP - Get Report) and Grasso said to buy Ford (F - Get Report).
-- Written by Bret Kenwell in Petoskey, Mich.