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The chart above, and the stock's historical volatility, can be a helpful guide in combination with fundamental analysis to judge whether selling the May 2014 put at the $35 strike for the 7.4% annualized rate of return represents good reward for the risks. We calculate the trailing twelve month volatility for Vitamin Shoppe Inc (considering the last 250 trading day closing values as well as today's price of $44.22) to be 38%. For other put options contract ideas at the various different available expirations, visit the VSI Stock Options page of StockOptionsChannel.com.

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