Apple demonstrated how to handle a problem in what will soon be the largest consumer market in the world. Starbucks, on the other hand, could do a much better job. Starbucks should focus on the strength of the Chinese market.

By changing the conversation to one that is about the robustness of the Chinese economy, Starbucks can defuse pricing concerns much easier than trying to simply justify higher (and perceived to be exploitative) prices and margins.

It wouldn't hurt for Starbucks' CEO Howard Schultz to make a trip demonstrating how valuable the market is to the corporation and the value of the partnership. After all, the Chinese aren't asking for much, just a fair deal that anyone of us would want.

At the time of publication, Weinstein had no positions in securities mentioned.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.
Robert Weinstein is an active trader focusing on the psychological importance of risk mitigation, emotion and financial behavior of market participants. Robert co-founded the investing blog StockSaints, where he writes a journal about his trading activity and experiences.

In addition to TheStreet, Robert also contributes to Real Money Pro, providing real-time trading ideas for stocks, options and futures.

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