NEW YORK, Oct. 24, 2013 /PRNewswire-FirstCall/ -- Viacom Inc. (NASDAQ: VIAB, VIA) today named John Halley as Executive Vice President and Chief Operating Officer of Ad Sales for Viacom Media Networks. In his new role, Halley will be responsible for the company's pricing and inventory, commercial operations, finance and business intelligence functions across the Viacom Media Networks ad sales linear and digital portfolio. This includes Viacom Media Networks' Music & Entertainment Ad Sales, which covers the company's adult-focused brands including MTV, VH1, CMT, Logo, Comedy Central, TV Land and Spike; and Nickelodeon Group Ad Sales, which covers the Nickelodeon family of brands. (Photo: http://photos.prnewswire.com/prnh/20131024/NY03238 ) (Logo: http://photos.prnewswire.com/prnh/20110811/NY51392LOGO ) Halley will report to Jeff Lucas, Head of Sales, Music and Entertainment and Jim Perry, Head of Sales, Nickelodeon Group. He will report to Rich Eigendorff, Chief Operating Officer, Viacom Media Networks, on business intelligence. Halley will remain based in the company's New York headquarters. "Operational excellence is critical to our ability to deliver the best possible service and solutions to our marketing partners," said Eigendorff. "John is a sharp, creative thinker who will ensure that our operating capabilities are airtight and our deals are structured and executed to the maximum benefit of Viacom and its clients." Halley joined Viacom in 2007 as Senior Vice President, Ad Sales Finance and additionally assumed leadership of ad sales business intelligence in 2008. In this role, he led a major overhaul of the Company's reporting, financial planning and controls functions, while working with Viacom's senior leadership to facilitate a broad swath of strategic initiatives involving platforms, partnerships, investment and measurement. Prior to joining Viacom, Halley was CFO of integrated marketing agency Pipeline LLC, and before that spent several years in the music industry, both at PolyGram and as CFO of Time Bomb Recordings, a joint venture of Arista / BMG.