Electronic Arts Inc. (NASDAQ: EA) today announced a multi-year partnership with global racing sensation and action sports icon Ken Block and Need for Speed™. Block will become Racing Advisor for the franchise, lending his unique insights into what it takes to push the action and adrenaline of racing to new limits to help keep Need for Speed atop the videogame racing world for years to come. The Need for Speed franchise is also sponsoring Block and his Ford Fiesta ST 2013 racing car and will be working with him on the release of Gymkhana SIX, the next installment of the award-winning, record-breaking viral video franchise, via the Need for Speed website and YouTube channel.
In fiscal year 2013, EA posted GAAP net revenue of $3.8 billion. Headquartered in Redwood City, California, EA is recognized for critically acclaimed, high-quality blockbuster franchises such as The Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield™, and Mass Effect™. More information about EA is available at www.ea.com/news.The Sims, Need for Speed, Mass Effect and Frostbite are trademarks of Electronic Arts Inc or its subsidiaries. John Madden, NFL and FIFA are the property of their respective owners and used with permission. PlayStation is a registered trademark of Sony Computer Entertainment Inc. Xbox, Xbox One and Xbox 360 are trademarks of the Microsoft group of companies. About Ken Block Ken Blockʼs rally career began in 2005. His skill and car control became quickly apparent and Block aptly nabbed Rookie of the Year in the Rally America Championship. Since then, Block has continued to race in the series, boasting a healthy twelve overall wins, in addition to numerous podium appearances as well as X Games medals, including taking silver at Summer X Games 18 in 2012. In addition to his performance in the car, Block has been a driving force in shedding light on the sport within the United States. His keen branding and marketing acumen has allowed Block to achieve global fame as a rally driver through his wildly successful viral videos, which include his record-setting jump for the TV series Stunt Junkies, his scenes in the DC snowboard video Mtn.Lab 1.5 and spy footage of his Subaru TRAX STI project in action, along with his Gymkhana videos. Ad Age named his “Gymkhana TWO” the No. 4 Viral Video of 2009 and his “Gymkhana THREE; Part 2 Ultimate Playground; l’Autodrome” the No. 6 Viral Video of 2010. At the start of 2012, Gymkhana FOUR: The Hollywood Megamercial was named the top-shared viral add of 2011 by Marketing Magazine Australia. In 2012, Block and DC Shoes dropped “Gymkhana FIVE” and the video garnered 5.1 million views on its first day up and 21+ million in the first week. In January 2010, he formed the Monster World Rally Team and signed with Ford to become the first American to campaign in the World Rally Championship, becoming only the second American to ever score points in the WRC during his inaugural 2010 season. Additionally, his signing with Ford included campaigning domestically in racing (Global RallyCross, X Games and Rally America), as well as continuing to do gymkhana. For 2012, Block has re-named his team as Hoonigan Racing Division, with the goal to further push the boundaries of motorsports marketing. Block co-founded DC Shoes, a worldwide leader in performance skateboarding shoes and a renowned action sports brand.