BURLINGTON, Mass., Oct. 24, 2013 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (Nasdaq:BLIN), The Digital Engagement Company™, today announced that a leading provider of innovative and affordable writing supplies for school, home, and office launched their new eCommerce web store on Bridgeline Digital's iAPPS Commerce platform. Catering to teachers, parents and office administrators, the new web store empowers their corporate marketing team to manage and control their entire digital engagement and eCommerce strategy in a single, unified framework. With nationwide eCommerce sales growing rapidly and expected to reach $262 billion by the end of 2013, the company felt it was imperative to bolster the effectiveness of their web store capabilities to capitalize on this ever expanding channel. iAPPS Commerce enables the writing supplies provider to easily manage initiatives critical to eCommerce success including product details, inventory levels, customer relations and account information, shipment tracking, and real-time reporting. With the award-winning iAPPS platform, the customer is able to increase conversion rates with the seamless user experience offered by iAPPS Commerce, publish and edit web content with iAPPS Content Manager, manage distribution lists and execute local marketing initiatives with iAPPS Marketier, and oversee the effectiveness of their web strategies through iAPPS Analyzer. In addition to iAPPS' deeply integrated platform and extensive out-of-the-box capabilities, the website development also included user experience design and custom functionality through the integration of third-party resources like ERP software and eCommerce personalization tools like MyBuys. Additionally, Bridgeline developers created a customized rewards program that automatically offers incentives options like coupons, discounts, or free shipping to customers based on their overall purchasing behavior. "Bridgeline is ecstatic to launch another outstanding eCommerce website that integrates our elite capabilities in Content Management, eMarketing and analytics," said Thomas Massie, Bridgeline's Chief Executive Officer. "This launch is further validation of the iAPPS platform as a premiere solution for all types of companies looking to grow their eCommerce businesses."