BlueHornet Networks, Inc., the email marketing solution from Digital River, Inc., announced enhancements to its SocialLoop ™ email solution. SocialLoop helps marketers launch and monetize integrated, easy-to-manage social email programs. The solution gives marketers a better way to identify, engage with, and increase the value of their socially active subscribers, fans and customers. The recent enhancements to SocialLoop are designed to help marketers during every stage of a customer’s relationship with the brand – from acquisition to advocacy. The enhancements can help marketers:
- Acquire subscribers on social sites with fully branded email signup forms that are directly integrated with BlueHornet’s eMarketing Suite;
- Drive conversions with auto-triggered, real-time email messaging to social fans;
- Easily publish to Facebook using pre-built, customizable page templates and app plug-ins;
- Create, schedule, execute, retire and track highly-targeted social posts across Facebook and Twitter; and
- Report on email subscribers’ likes, shares, comments and retweets.