NEW YORK ( TheStreet) -- eBay ( EBAY) has been working on a new way of presenting information to online shoppers, perhaps in an effort to push back against Amazon.com ( AMZN).

TheStreet's Debra Borchardt spoke to Mark Carges, CTO of eBay, who said the company began working on another version of the "Feed" immediately after launching the first version last year.

The company has been working with curators to build different collections for the Web site.

Borchardt also interviewed Michael Phillips Moskowitz, chief curator and editorial director at eBay, who said the company needs to create collections, which range from furniture to fashion, that will "leap through the screen" and really get consumers to take notice.

The company also allows for different delivery options, such as at-store pickup and same day-delivery. Or, customers can have purchased at a time that is convenient for them.

Although the financial terms have not yet been completed with the collection holders, Carges said that eBay can simply act as a middleman between merchants and consumers, allowing for better and more convenient service.

-- Written by Bret Kenwell in Petoskey, Mich.

Bret Kenwell currently writes, blogs and also contributes to Robert Weinstein's Weekly Options Newsletter. Focuses on short-to-intermediate-term trading opportunities that can be exposed via options. He prefers to use debit trades on momentum setups and credit trades on support/resistance setups. He also focuses on building long-term wealth by searching for consistent, quality dividend paying companies and long-term growth companies. He considers himself the surfer, not the wave, in relation to the market and himself. He has no allegiance to either the bull side or the bear side.

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