Strong-MDI’s New PREMIUM HGA Screen Sets New Standard For Brightness And Wide Viewing Angles

Strong-MDI, a Ballantyne Strong, Inc. company (NYSE MKT: BTN), announced today the introduction of PREMIUM HGA, a leading edge screen equipped with the new exclusive HI-GAIN coating technology at ShowEast 2013 being held in Hollywood, FL from October 21-24, 2013.

The PREMIUM HGA screen will provide a superior viewing experience on large format screens by significantly decreasing the infamous hotspot effect and increasing overall brightness across the entire screen surface. The greater gain of PREMIUM HGA means a higher reflectivity of light, which results in an overall brighter image without the trade-off of significantly decreasing the viewing angle of the screen. This proprietary technology gives the new 2.9 gain silver screen a generous HGA (half gain angle) of 25°, allowing large format screens to have this level of high gain without compromising the optimal viewing angle. PREMIUM HGA’s higher performance will be applicable to both 2D and 3D presentations.

“PREMIUM HGA is a significant advancement in large screen technology that provides an impressively bright screen with wider viewing angles than any other silver screen on the market,” said Chris Stark, Chief Operating Officer of Ballantyne Strong. “We are pleased to be the exclusive provider of the new HI-GAIN coating technology, which enables the PREMIUM HGA screen to both increase brightness and broaden the angular distribution of light. Francois Barrette and his team at Strong-MDI have done an outstanding job in developing a product that delivers a superior experience for the movie going public. With the PREMIUM HGA screen, larger format screens will now be able to have higher gain and brighter images, while decreasing the hotspot effect.”

One of the first installations of the PREMIUM HGA screen occurred at Carmike Cinema’s “BigD Theatre” in Columbus, Georgia. David Pfegl, Director of Services for Carmike Cinemas, said, “The PREMIUM HGA screen has taken the premium movie going experience we can offer to our customers to another level. The brighter screen and wider viewing angles are a substantial improvement over previous screen formats and clearly positions the Carmike as one of the best premium auditoriums in our market.”

About Ballantyne Strong, Inc. ( www.strong-world.com )

Ballantyne Strong is a provider of digital equipment, screens and managed services as well as specialty lighting equipment. The Company supplies major and independent theater chains, top arenas, theme parks and architectural sites around the world. Through its subsidiary, Convergent Media Systems, the Company is also a leading player in digital signage and content creation and distribution systems for the retail, hospitality, financial services, cinema and government markets.

Forward-Looking Statements

Except for the historical information in this press release, it includes forward-looking statements that involve risks and uncertainties, including but not limited to, quarterly fluctuations in results; customer demand for the Company’s products; the development of new technology for alternate means of motion picture presentation; domestic and international economic conditions; the management of growth; and other risks detailed from time to time in the Company’s Securities and Exchange Commission filings. Actual results may differ materially from management’s expectations.

Copyright Business Wire 2010

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