LAS VEGAS, Oct. 22, 2013 /PRNewswire/ -- To meet heavy business demand for secure, cost-effective mobile app development both on premise and in the cloud, SAP AG (NYSE: SAP) today announced the 3.0 release of SAP® Mobile Platform and a cloud version powered by the SAP HANA® platform for real-time enterprise performance. The latest versions are intended to provide unmatched productivity for developers via a comprehensive set of platform services, an open standards-based architecture and by embracing a "bring-your-own-tools" (BYOT) strategy through integration with third-party development tools. Millions of developers shall be able to use SAP Mobile Platform to create beautiful user-centric employee, business and consumer mobile apps, rather than spending time learning new tools and protocols. The announcement was made at SAP® TechEd, being held October 21-25 in Las Vegas. (Logo: http://photos.prnewswire.com/prnh/20110126/AQ34470LOGO) "Today's most successful businesses run mobile, so to stay competitive companies need to move quickly to implement a future-proof mobile strategy on an integrated, open, standards-based mobile platform," said Anthony Reynolds, senior vice president, Worldwide Mobile Sales and Solutions, SAP. "We worked extensively with customers and partners to design and build our breakthrough new platform to provide a seamless user experience that lowers total cost of ownership for IT and lowers total cost of development for any type of mobile app. Early interest and feedback is fantastic and we are excited to bring this new platform to the broader market." With a forecasted 102 billion mobile apps to be downloaded in 2013 i, many app developers now prefer to develop for mobile devices over desktops. "Our research shows that all applications will be mobilized, making full application lifecycle management critical for protecting mobile investment," said Chris Marsh, principal analyst, Yankee Group. "Companies will look to integrated platforms along with open standards and interoperability to gain longevity. The leading mobile app platforms will be characterized by open and extensible architectures, an API management and data orchestration layer, extensive developer libraries, agnosticism to tools, infrastructures and standards, integrated testing and analytics and a rich ecosystem." As the leader in helping companies large and small mobilize their businesses ii, SAP plans to offer one of the most mature and proven mobile app development platforms. To expand on the previous integration of Sybase® Unwired Platform, the 3.0 release of SAP Mobile Platform shall integrate the primary mobile application solutions from SAP — including SAP Netweaver® Gateway technology, Sybase Mobiliser and Syclo Agentry — to meet current and future mobile app use cases. The combination is envisioned to provide businesses of all sizes and in all industries a complete, highly flexible platform capable of handling mobile requirements for designing, building, testing, deploying, scaling and securely optimizing any app for any user. "User adoption of the apps we created with SAP Mobile Platform has been tremendous," said Peter Matzek, business product owner, Varian Medical Systems Inc. "Four hundred engineers were running the field service app within a month, and as soon as word spread about how great it was, the rest asked, 'How can I get it?' Having the tools you need to do your job better is a good feeling, especially when you are helping to save lives." Broad Set of Platform ServicesTo deliver a cost-effective solution for designing employee, business and consumer mobile apps, SAP Mobile Platform shall not require re-engineering of processes, resources or existing infrastructure. The platform is designed to keep developers "out of the weeds" and focused on creating a compelling user experience building on essential core and application services. These are envisioned to include core services that run in mobile apps, such as authentication, onboarding configuration, life-cycle management, logging and data integration; app services targeted for more specific functions around mobile commerce, including couponing, loyalty and mobile banking, and geolocation. Support for native, hybrid, meta-data driven, mobile Web and SMS app architectures is also planned to be featured. Open, Standards-Based PlatformTo provide a premier user experience for developers without requiring training on new tools, SAP Mobile Platform is intended to offer a future-ready architecture based on open-standards and open-source technologies that incorporate the latest mobile technologies. These shall include offline capabilities using the Open Data Protocol (OData) standard; OSGi architecture with Spring and Equinox frameworks; open-source Apache Cordova container with platform plug-ins; extensive use of HTML5 both in the product and for building apps; and HTTP REST APIs common across the on-premise and cloud versions of the platform. Unparalled Developer Productivity Improvements To optimize productivity while helping reduce development time and maintenance costs, developers shall still be able to choose their preferred development tools, augmented with software developer kits (SDKs) provided by SAP and libraries for building native and hybrid apps. Additional capabilities to help reduce total cost of development shall include common SDK for both on-premise and cloud mobile apps; WYSIWYG development environment for HTML5 apps; BYOT support; standards-based data integration; and offline/synchronization support. "'Bring-your-own-device' is dramatically increasing smartphone and tablet usage in the enterprise, thereby elevating mobile apps to the mission-critical sphere for all businesses today," said Morris Beton, general manager, Developer Programs & Strategic Alliances, Intel. "The requirement for mobile apps demands that IT provide a highly scalable mobile platform for effective support. To better understand how SAP Mobile Platform provides a foundation of valuable tools for IT and developers in a single deployment, SAP and Intel engineers benchmarked a representative system under a full range of mobile app scenarios. We found the 3.0 version can easily scale from hundreds of users to thousands, delivering the level of support users expect from enterprise IT organizations"