Gartner Positions Informatica As A Leader In 2013 Magic Quadrant For Master Data Management Of Customer Data Solutions

Redwood City, Calif., Oct. 21, 2013 (GLOBE NEWSWIRE) -- Informatica Corporation (Nasdaq:INFA), the world's number oneindependent provider of dataintegration software, today announced that Gartner, Inc., aleading IT research and advisory firm, has positioned Informaticaas a leader in its October 2013 Magic Quadrant for Master DataManagement of Customer Data Solutions report.

The complete report, including the quadrant graphic, isavailable at http://www.informatica.com/us/magic-quadrant-MDM.

Bill O'Kane, Research Director at Gartner, et al. of thereport, wrote, "The ability to create, maintain and draw on asingle, trusted, shareable version of customer master data isincreasingly seen as an essential requirement in commercial andnoncommercial organizations to support business processes andbusiness decision making."

According to the Gartner report, "The MDM of customer datasolutions market segment grew healthily in 2012. New acquisitionsand integrations of prior acquisitions by the Leaders havecontinued, and several visions for linking MDM and social data haveemerged."

Additionally, the report notes that, "Investment in MDM ofcustomer data solutions continues to occur across all industries,including the government sector. Service industries (such asfinancial services and healthcare) and governments tend to focus onthe customer data domain (except for some sectors of financialservices that deal heavily with securities), whereasproduct-oriented industries tend to be interested in a wide set ofdata domains (such as product, supplier and customer). There isglobal interest and investment in MDM of customer data solutions,mainly by large enterprises."

Informatica MDM uses a flexible business model-driven MDMapproach to address customers' unique business requirements. Thisproven multidomain MDM approach improves operations by empoweringbusiness users with consolidated and reliable business-criticaldata - such as customers, products, channel partners, suppliers -and the relationships among them.

Dennis Moore, senior vice president, Master Data Management,Informatica, said, "In the past few years, enterprises have learnedthat better quality master data equates to better results in thebusiness. We feel Informatica's leadership in MDM, recognized onceagain by Gartner, enables our customers to serve their customersbetter, introduce products faster, achieve their supply chaingoals, and make better decisions."

Tweet this:  News @Gartner_inc Positions@InformaticaCorp as a Leader in Gartner #MDM of Customer DataSolutions Magic Quadrant http://bit.ly/1auLwdu

Informatica Leadership in other recent Gartner MagicQuadrant reports:

·         Gartner2013 Magic Quadrant for Data Quality Tools (Oct. 7, 2013)

·         Gartner 2013 Magic Quadrant for Data Integration Tools (July 17,2013)

·         Gartner 2012 Magic Quadrant for Data Masking Technology (Dec. 20,2012)

About the Magic Quadrant

Gartner does not endorse any vendor, product or service depictedin its research publications, and does not advise technology usersto select only those vendors with the highest ratings. Gartnerresearch publications consist of the opinions of Gartner's researchorganization and should not be construed as statements of fact.Gartner disclaims all warranties, expressed or implied, withrespect to this research, including any warranties ofmerchantability or fitness for a particular purpose.

About Informatica

Informatica Corporation (Nasdaq:INFA) is the world's number oneindependent provider of dataintegration software. Organizations around the world rely onInformatica to realize their informationpotential and drive top business imperatives. Informatica Vibe, theindustry's first and only embeddable virtual data machine (VDM),powers the unique "Map Once. Deploy Anywhere." capabilities of theInformatica Platform. Worldwide, over 5,000 enterprises depend onInformatica to fully leverage their information assets from devicesto mobile to social to big data residing on-premise, in the Cloud and across social networks. For moreinformation, call +1 650-385-5000 (1-800-653-3871 in the U.S.), orvisit www.informatica.com.Connect with Informatica at http://www.facebook.com/InformaticaCorporation, http://www.linkedin.com/company/informaticaand http://twitter.com/InformaticaCorp.

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Note: Informatica, Informatica MDM, the InformaticaPlatform and Informatica Vibe are trademarks orregistered trademarks of Informatica Corporation in the UnitedStates and in jurisdictions throughout the world. All other companyand product names may be trade names or trademarks of theirrespective owners.
CONTACT: Steve Bauer	         Informatica Corporation	         +1 650 385 4159	         +1 650 670 7135	         stbauer@informatica.com

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