This is akin to Mercedes Benz hiring the former CEO of Hot Wheels.
Stocks finished higher on Wednesday.
Markets rose for the fourth straight session.
Taco Bell CEO Brian Niccol is known for his marketing chops. How can that know-how be applied to save Chipotle?
Chipotle has named Brian Niccol as its CEO. Niccol was formerly CEO of Taco Bell, a division of Yum Brands.
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