Please replace the release issued October 21, 2013, with the following corrected version due to multiple revisions and updated multimedia.
2-pk. Skylanders Swap Force (Target Exclusive) Photo: Target
The corrected release reads: TARGET REDEFINES TOP HOLIDAY KIDS’ GIFTS LIST AND INTRODUCES A GIFT DETECTIVE TO MAKE LIST BUILDING MORE FUN Target ® Corp. (NYSE:TGT) is guiding parents through the all-important holiday shopping season with an expanded top kids’ gifts list and a host of online and in-home resources. The retailer is also enlisting advice from a former CIA officer on using family friendly intelligence techniques to find out what kids really want. For the first time, electronics, video games and sporting goods join toys on Target’s list of items that kids will be coveting this year. Favorites topping kids’ wish lists include the Target exclusive LeapFrog LeapPad2 Disney Princess Enchanted Bundle, Razor Lighted-Wheel A Scooter, Beats Solo On-Ear Headphones and more. In addition, Target is helping parents follow their kids’ clues to find the perfect gifts by partnering with Jonna Mendez, a former CIA officer and mom who will serve as a Kids’ Gift Detective. Inspired by her years of CIA experience, Mendez will offer fun tips and playful techniques to help parents of kids who may not share exactly what they want. Throughout the holiday season, guests can visit ABullseyeView.com to access a video series where popular mom bloggers work with the Kids’ Gift Detective to put their sleuthing skills to the test. “Before parents can start shopping for holiday gifts, they need to solve the puzzle of what their kids want most – which often extends beyond the toy aisles,” said Scott Nygaard, senior vice president, merchandising, hardlines, Target. “Target offers guests tools to build their lists, including a dedicated online portal, our annual kids’ gifts catalog and the Kids’ Gift Detective, who brings some lighthearted fun to list building.”