PITTSBURGH, Oct. 18, 2013 /PRNewswire/ -- DICK'S Sporting Goods (NYSE: DKS), the largest U.S. based full-line sporting goods retailer, invites the community of Ashland to their three-day grand opening weekend. The celebration begins on Friday, October 25 at the retailer's new location at Melody Mountain (469 River Hill Drive) and continues through Sunday, October 27. Special extended store hours will be in effect for Friday ( 8:00 a.m. to 10:00 p.m.), Saturday ( 8:00 a.m. to 10:00 p.m.) and Sunday ( 9:00 a.m. to 8:00 p.m.). Throughout the weekend, DICK'S will host a variety of giveaways, including a free Mystery Gift Card from $5 to $500 for the first 100 adults in line on Friday and Saturday, a free Under Armour Tech™ T-shirt for the first 100 people in line on Saturday and a free Scratch & Win card, where every card is a winner, for the first 100 adults in line on Sunday.* On Sunday, former University of Kentucky star Kenny "Sky" Walker will make an appearance in-store from 12:00-2:00 p.m.** Walker was a two-time SEC Conference Player of the Year and was selected in the first round of the 1986 draft by the New York Knicks. "DICK'S Sporting Goods is excited to become a member of the Ashland community with the opening of our newest location," said Lauren Hobart, Senior Vice President & Chief Marketing Officer, DICK'S Sporting Goods. "With unsurpassed customer service and the best products in the industry, we are the equipment solution for athletes of all ages." The Ashland location will be the retailer's 8 th store in the state of Kentucky and its 542 nd nationwide. The new store will feature over 40 in-store services performed by DICK'S certified PROS in Golf, Bike, Hunting, Fishing, Team Sports and more. Visit www.DicksSportingGoodsOnline.com/GrandOpen/Ashland for more details. *NO PURCHASE NECESSARY. Purchase does not improve chance of winning. Limit one per person. See store for details.