PITTSBURGH, Oct. 18, 2013 /PRNewswire/ -- DICK'S Sporting Goods (NYSE: DKS), the largest U.S. based full-line sporting goods retailer, invites the community of Morganton to their three-day grand opening weekend. The celebration begins on Friday, October 25 at the retailer's new location at Morganton Heights (C138 Morganton Heights Boulevard) and continues through Sunday, October 27. Special extended store hours will be in effect for Friday ( 8:00 a.m. to 10:00 p.m.), Saturday ( 8:00 a.m. to 10:00 p.m.) and Sunday ( 9:00 a.m. to 8:00 p.m.). Throughout the weekend, DICK'S will host a variety of giveaways, including a free Mystery Gift Card from $5 to $500 for the first 100 adults in line on Friday and Saturday, a free Under Armour Tech™ T-shirt for the first 100 people in line on Saturday and a free Scratch & Win card, where every card is a winner, for the first 100 adults in line on Sunday.* On Friday, San Francisco Giants pitcher Madison Bumgarner will make an appearance in-store from 5:30 – 7:30 p.m.** A two-time World Series Champion, Bumgarner made his first All-Star team in 2013. "We look forward to opening our new DICK'S Sporting Goods in Morganton, becoming part of the community and serving athletes of all ages by providing them the equipment they need to excel," said Lauren Hobart, Senior Vice President & Chief Marketing Officer, DICK'S Sporting Goods. The Morganton location will be the retailer's 29 th store in the state of North Carolina and its 546 th nationwide. The new store will feature over 40 in-store services performed by DICK'S certified PROS in Golf, Bike, Hunting, Fishing, Team Sports and more. Visit www.DicksSportingGoodsOnline.com/GrandOpen/Morganton for more details. *NO PURCHASE NECESSARY. Purchase does not improve chance of winning. Limit one per person. See store for details.