Commit To Purchase Marchex At $7.50, Earn 17.2% Annualized Using Options

Investors considering a purchase of Marchex Inc ( MCHX) shares, but cautious about paying the going market price of $8.29/share, might benefit from considering selling puts among the alternative strategies at their disposal. One interesting put contract in particular, is the March 2014 put at the $7.50 strike, which has a bid at the time of this writing of 55 cents. Collecting that bid as the premium represents a 7.3% return against the $7.50 commitment, or a 17.2% annualized rate of return (at Stock Options Channel we call this the YieldBoost).

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Selling a put does not give an investor access to MCHX's upside potential the way owning shares would, because the put seller only ends up owning shares in the scenario where the contract is exercised. And the person on the other side of the contract would only benefit from exercising at the $7.50 strike if doing so produced a better outcome than selling at the going market price. ( Do options carry counterparty risk? This and six other common options myths debunked). So unless Marchex Inc sees its shares decline 10% and the contract is exercised (resulting in a cost basis of $6.95 per share before broker commissions, subtracting the 55 cents from $7.50), the only upside to the put seller is from collecting that premium for the 17.2% annualized rate of return.

Worth considering, is that the annualized 17.2% figure actually exceeds the 3% annualized dividend paid by Marchex Inc by 14.2%, based on the current share price of $8.29. And yet, if an investor was to buy the stock at the going market price in order to collect the dividend, there is greater downside because the stock would have to lose 9.96% to reach the $7.50 strike price.

Always important when discussing dividends is the fact that, in general, dividend amounts are not always predictable and tend to follow the ups and downs of profitability at each company. In the case of Marchex Inc, looking at the dividend history chart for MCHX below can help in judging whether the most recent dividend is likely to continue, and in turn whether it is a reasonable expectation to expect a 3% annualized dividend yield.


Below is a chart showing the trailing twelve month trading history for Marchex Inc, and highlighting in green where the $7.50 strike is located relative to that history:

The chart above, and the stock's historical volatility, can be a helpful guide in combination with fundamental analysis to judge whether selling the March 2014 put at the $7.50 strike for the 17.2% annualized rate of return represents good reward for the risks. We calculate the trailing twelve month volatility for Marchex Inc (considering the last 250 trading day closing values as well as today's price of $8.29) to be 43%. For other put options contract ideas at the various different available expirations, visit the MCHX Stock Options page of