NetProspex Partners With Marketo To Integrate NetProspex Data Enrichment Into Marketo Marketing Automation Platform

NetProspex, the leading provider of B2B sales and marketing data services, today announced the launch of NetProspex Data Enrichment for Marketo (NASDAQ: MKTO). This new solution integrates directly into a company’s instance of Marketo to enrich contact records by appending and normalizing critical information about the contact and company. This leads to smarter segmentation and lead scoring, as well as better conversion rates from registration forms.

Despite the tremendous benefits that marketing automation platforms can deliver, many marketers struggle with flaws in the data they feed into those systems, such as missing or inaccurate contact information, or different types of data coming in from disparate systems including forms and other lead generation channels. The NetProspex Data Enrichment Connector for Marketo alleviates these issues and streamlines the management of marketing data by automatically normalizing and enriching existing and incoming contact records.

“Complete and actionable data can be the difference between good marketing automation programs and those that have a profoundly positive impact on both lead generation efforts and the bottom line,” said Robin Bordoli, VP of Partner Ecosystems at Marketo. “The NetProspex Data Enrichment integration provides a valuable tool our customers can use to maximize their investment in Marketo and the success of their campaigns.”

Integrated into a Marketo Smart Campaign, and leveraging Marketo Webhook technology, the Data Enrichment solution can append information to improve lead scoring, nurturing, routing and segmentation. Installed in minutes, the connector enables marketers to:
  • Automatically add missing information, such as job titles, phone numbers and email address to leads
  • Append contact and firmographic data, such as revenue, company size and industry
  • Normalize and clean the data entering the database to prevent issues with campaign execution and success
  • Optimize forms for conversion by collecting only basic contact information and making room for questions that uncover buying triggers and increasing form completions

“Marketers are driving incredible productivity gains through the use of technology and much of it starts with their automation platforms,” said Derek Slayton, CMO, NetProspex. “But, just like a sports car needs top-grade fuel to run at its best over the long term, marketing automation must be powered by high-quality data. The NetProspex Data Enrichment for Marketo solution serves a critical role at this marketing data management layer so marketers get the most from their investment in automation and can focus on creating the content that communicates with their target buyers.”

Learn more about the NetProspex Data Enrichment for Marketo solution in Marketo LaunchPoint or start a free trial here .

About NetProspex

NetProspex is the smarter B2B data partner. We enable marketing and sales organizations optimize their revenue impact by lowering the barriers to database management. At the core of NetProspex is an innovative crowd-sourced database, cleansed with the CleneStep TM verification technology which processed more than 150 million records last year alone and guarantees an industry-leading 90 percent accuracy of its records. Thousands of B2B organizations rely on NetProspex to assess, cleanse, enrich and grow their marketing databases – both for existing data sets and new inbound leads every day – to fuel high performance marketing campaigns and create sales pipeline. Get started today by assessing the health of your marketing data for free with our Data Health Scan. For more information visit us at www.netprospex.com.

About Marketo

Marketo (NASDAQ: MKTO) provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships. Spanning today’s digital, social, mobile and offline channels, the Marketo® solution includes a complete suite of applications that help organizations acquire new customers more efficiently, maximize customer loyalty and lifetime value, improve sales effectiveness, and provide analytical insight into marketing’s contribution to revenue growth. Marketo’s applications are known for their breakthrough ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 150 LaunchPoint™ ecosystem partners and over 30,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results.

Headquartered in San Mateo, CA with offices in Europe and Australia, Marketo serves as a strategic marketing partner to more than 2,500 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.

Marketo, the Marketo logo, Marketing Nation and LaunchPoint are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.

Copyright Business Wire 2010

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