Future Of Technology May Be Determined By Millennial Malaise, Female Fans And Affluent Data Altruists
A new study commissioned by Intel Corporation and conducted by Penn
Schoen Berland examining global attitudes toward technology innovation
challenges existing perceptions on technology champions and hotspots.
A new study commissioned by Intel Corporation and conducted by Penn Schoen Berland examining global attitudes toward technology innovation challenges existing perceptions on technology champions and hotspots. The research reveals millennials (ages 18 to 24) are the least enthusiastic about technology today yet are optimistic for future technology that delivers a more personalized experience, while women in emerging markets are the most optimistic about innovations in technology. Millennial Malaise: Young Adults Want More Personal Put in Computing The “Intel Innovation Barometer” reveals millennials globally show a stark contrast to their reputation as digital natives who can’t get enough technology in their lives. A majority of millennials agree that technology makes people less human and that society relies on technology too much. However, millennials also believe technology enhances their personal relationships (69 percent) and have great hope that innovations will positively impact education (57 percent), transportation (52 percent) and healthcare (49 percent). This generation is also slightly more willing than their oldest cohorts to anonymously share birth dates, GPS records and online shopping history if it helps to improve experiences. “At first glance it seems millennials are rejecting technology, but I suspect the reality is more complicated and interesting,” said Dr. Genevieve Bell, anthropologist and director of Interaction and Experience Research at Intel Labs. “A different way to read this might be that millennials want technology to do more for them, and we have work to do to make it much more personal and less burdensome.” Millennials want future technology to make life better, more simple and fun. Eighty-six percent believe technology innovation makes life simpler, and more than one-third think technology should know them by learning about their behavior and preferences. They want experiences that help them stay in the moment and be their best selves. Women Carry the Tech Torch The survey revealed that older women and those living in emerging markets are enthusiastic about the role of technology in their lives. Globally, women over 45 years of age are slightly more likely than younger women to say that people don’t use enough technology. They also are more likely to say that technology makes people more human, helping to deepen their relationships.