TripConnect is a cost-per-click solution, which means that participating hoteliers only pay when a traveler clicks through to their website, or more specifically, to their website's reservation page. This is likely to increase the number of 'click-throughs' to the property and therefore likely to increase bookings. This simple user interface was designed to save property owners time in their marketing efforts. It also provides a better user experience for travelers.In order to participate, hoteliers and B&B owners must have a valid Business Listing with TripAdvisor and work with an Internet booking engine that partners with TripAdvisor in providing TripConnect. Additional TripConnect features include automated post-trip review collection through Review Express and revenue tracking services, enabling TripConnect users to monitor the benefits of the service. More information can be found at www.tripadvisor.com/tripconnect or via TripAdvisor Insights. NOTES TO EDITORS: TripConnect has generated a lot of interest in the U.S. with a number of Internet booking engines already signing up to be partners, including Anand Systems Inc, Dashbell, Open Hospitality LLC, RezStream and TEST Provisioning. For more information, please visit www.tripadvisor.com/TripConnectFAQ. About TripAdvisorTripAdvisor ® is the world's largest travel site*, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, with more than 260 million unique monthly visitors**, and more than 125 million reviews and opinions covering more than 3.1 million accommodations, restaurants and attractions. The sites operate in 34 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors. TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 21 other travel media brands: www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.gateguru.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.jetsetter.com, www.niumba.com, www.onetime.com, www.oyster.com, www.seatguru.com, www.smartertravel.com, www.tingo.com, www.travelpod.com, www.virtualtourist.com, www.whereivebeen.com, and www.kuxun.cn. *Source: comScore Media Metrix for TripAdvisor Sites, worldwide, June 2013 **Source: Google Analytics, worldwide data, July 2013 ©2013 TripAdvisor, Inc. All rights reserved.